It’s Friday, let’s sweep! | Episode #8 Double Down:: marketing

Windermere Real Estate Co.

This week, Episode #8 in our Double Down podcast is ready to deliver to you! Our episode runs just under 34 minutes with Ballard manager Darlene Sozihno, broker Kayse Gundram and Windermere’s new Regional Marketing Director, Christopher King. The topic:: marketing.

Enjoy the conversation!

Episode #8 now hosted on my homepage along with the rest of the episodes – homepage here!

…and I hope you find a little luck, a pot o’ gold or even a four leaf clover this St Patty’s Day weekend! Here to help – give a shout if you need anything.

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | A St Patrick’s day event planned for you!

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Six,

This week lets digest an opportunity in fun + community. Next week we’ll get back to our local market from a statistical optic as we navigate our fiercely competitive spring market.

Do you have plans for St Patrick’s Day?

Let me help you with that! Windermere is again proud to sponsor Debuts & Discoveries co-presented by University Sunrise Rotary Club and Seattle Uncorked, this year benefiting Friends of the Children.

Debuts & Discoveries is a beer, wine and spirits tasting that showcases some of the newest and best producers in Washington. This is our 5th year in sponsorship as it perfectly aligns with the Windermere ways in being local, community focused and benefitting at-risk kids right here in Seattle.

The 11th annual Debuts & Discoveries will take place on March 17th, 2018 from 5-9pm. This is an easy fun invite to your clients, sphere and the like! If you’d like to request digital marketing around this event – email Maddy:: tuneup@windermere.com – she has the creative goods!

More details + tickets here!

 Come! You might just find that pot O’ gold on St Patty’s Day!

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | the armchair series featuring…

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Six,

If you haven’t noticed just yet our 2018 Luxury Breakfasts are featuring “The Armchair Series” – a series of guest speakers outside of us – a way to bring perspective outside of our everyday.This week we hosted Skylar Olsen (Senior Economist from Zillow). Matthew Gardner interviewed Skylar – very informative and yes, lively. I jotted down a few digestible bites…from the armchair of Skylar Olsen:

A recession in our midst? | Expects to see a mild cyclical recession towards the end of 2019 – fed induced. Clearly our region is strong. HQ2 is not an Amazon flight from Seattle. Plus, Seattle is not just Amazon anymore. We’ve been welcoming Zillow, Tableau, Google etc…. Our intellectual capitol is strong in the workforce. It also turns out our housing market continues to be cheap compared to those coming from LA, San Jose and the Bay area in general. We are talking median home prices in those regions in the $1.4M range.

Bets on Amazon’s HQ2? | Austin.

2018 inventory? | Skylar is now less bullish in thinking inventory will loosen up.

Impact of foreign buyers? | Zillow’s research shows there is not a spike in on-line searches from foreign buyers in our region after Canada imposed a 15% tax on foreign homebuyers. Zillow watches and grabs data from IP addresses – they believe the best way to track where people are searching from.

First time homebuyers? | They are here. A major part of our market and will be coming on strong. Currently showing up strong on-line. Median age, 33. Median age of first time homebuyer use to be late 20’s.

Mortgage Rates? | By end of 2018 expects to see conventional loans just under 5%. Jumbo market more stable the past couple of weeks, fyi.

Appreciation this year? | Median price homes = low double digits. Luxury market = will stabilize, at a slower rate.

Bubble? | Skylar mirrors Matthew Gardner opinion on this. Answer: no bubble based on fundamentals. Instead, a slow down. A mild one.

…and as we wrap up, I’ll leave you with this brain tattoo that I head this week::

Your speed of learning must exceed the speed of change for you to remain relevant.” Success will come to those of us that get in front of the inevitable. #alwayslearning

And for those of you what want to join me for the Battle of the Barristers – details again + registration here. Love love love to save you a seat!

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 Stay curious my friends,

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood