It’s Friday, let’s sweep! | no alarm on Monday + mic’d up all week!

Welcome to Friday! Let’s sweep this week and get ready for September! But first, for those of you involved with transactions before firing up your Labor Day grill & fun…a reminder:

Labor Day |Monday |September 2nd

Computation of Time | When computing time for the purchase and sale agreements, please regard Monday, September 2nd as a legal holiday. Labor Day is a legal holiday under Washington law.


Next week, I have a very full line up – a line up that will have me mic’d up and editing all week! I will be recording a 3 part series podcast designed for those of you who’d like to listen in on the following 3 conversations…

(1) Antitrust Lawsuit | David Daniel from Demco and I will rehash what this is all about. Good news, we are not involved. Good news, the NWMLS is not involved. That said, this lawsuit is a driving force behind the October 1st 2019 NWMLS rules changes around SOCs. This will be a good place to start and set the table for the following 2 recordings…

(2) NWMLS Modernization of Selling Office Commission Rules | David Daniel will again join me. There is confusion around what is coming. We’ll work to minimize confusion, your concerns and best practices.

(3) Buyer Agency Agreements | Ballard broker, Greg Lewis will mic up with me and round out this 3rd part of my September podcast series. Greg will share with us his successful use and process with Buyer Agency Agreements. I believe many of you will decide to add this process into your playbook…and win the day by doing it!

I’m so stinking excited about next week, I can hardly stand it. Recording podcasts are one of my very favorite things to do – right up there with blogging on Fridays. These are important topics. My goal is to lead us into a strong finish of 2019 thru education. Here to help, always the ultimate goal.

Alrighty! Get those grills fired up and certainly…do not set an alarm on Monday!

All in, for you.

#OffMute #TheHumanAlgorithm #AllInForYou

Laura Smith | Co-owner | Windermere Real Estate Co.

Laura Smith



It’s Friday, let’s sweep! | Seattle SFH vs Condos – what have you noticed?


Welcome to Friday, let’s sweep! Today, we’ll pick apart “the science” around our dueling markets within Seattle = Single Family Homes vs Condominiums. “Dueling” may not be the perfect vernacular, however making a point that they are currently different and should be evaluated independently when people ask you “how is the market?”

Hoping these digestible bites help in educating your clients! And oh, when people do ask you “how is the market?” – here is solid socratic response…”good question, which market are you asking about?” Powerful! This response shows you are listening and allows you to give a better response – it’s all about them!

Ps, Thank you manager, Rob Graham for providing these #’s below!

City of Seattle | July 2019 vs July 2018
# of Single Family Homes for sale in  July 2019 compared to July 2018 are up 33.2%
# of Condos for sale in July 2019 compared to July 2018 are up 74%
Median Home price for Single Family homes in July of 2019 vs. July of 2018 down 5.1%
Median Home price for Condos in July 2019 vs. July of 2018 down 12.3%
Days on Market for SFH in July 2019 vs. July 2018 up 36.8% to 26 days
Days on Market for Condos July 2019 vs. July 2018 up 150% to 40 days
Sale price to original list price for SFH in July 2019 98%
Sale Price to original list price for condos in July 2019 95%
1.7 months of inventory of SFH in July 2019, up 30.2% compared to July 2018
3 months of inventory of condos in July 2019 up 86% compared to July 2018

What have YOU noticed?

I’m interested. Leave me a note in the comment section!

Enjoy another productive summer weekend in work + play. Here to help, the ultimate goal…

All in, for you.

Laura Smith | Co-owner | Windermere Real Estate Co.


[picture: Baseball Hall of Fame, Cooperstown NY]

It’s Friday, let’s sweep! | small town big city + august #’s + (sample) revised form


[photo from Farmer’s Museum, Cooperstown NY – life in the 1800’s]

Welcome to Friday! En route home after a traveling the East Coast – chasing those fields and fields of dreams in Cooperstown, NY. It was a “pinch me” kind of trip. What continued to crop up for me this week was observing small town life. A few days ago, I witnessed one business owner bring another business owner lunch because he was too busy at his store to step away. I thought to myself, how might I better bring more small town moments to our big city? It’s something I’ll ponder on our six hour flight home tomorrow. I sure did enjoy the pace of small town!

Let’s look at our big city, by the #’s…


It’s no surprise that Seattle is the top city in the country where millennials are moving. Apple plans to add 2,000 jobs in Seattle. The first of 4,500 Expedia employees will start moving into Interbay soon. While demand here is expected to stay strong, prices continue to cool…


Note: if you are looking for these graphics for your August social media plan – text me & I’ll email them to you! 206.227.7133 c

Modernization of Selling Office Commission Rules | October 1st > it is coming.

And we’ll be ready…

Upcoming, you’ll begin to look at the (sample) Revised NWMLS Form 41c. If you’d like to take an early look – go to NWMLS homepage > Legal Bulletin 217 > choose (sample) revised From 41c > “Selling Firm’s Commission“. By digesting these revisions, you’ll begin to see how this Form may come into play for you come October 1st, 2019.

 I’ll be using FWL as a weekly touch to ensure that you are properly equipped with the information needed to help navigate the new rule change. I will also be recording a 3 part podcast series to augment the education around such. We have time, we’ll be ready.

Note: can’t find the (sample) revised form 41c? Ask your manager, they have it and will pick it apart with you within an office meeting or two…

Travel day for this crew tomorrow > Boston to Seattle. Back in the offices next week.

Have a fantastic August weekend in productive work + play!


It’s Friday, let’s sweep! |August is…

Welcome to Friday, let’s sweep! 

A good friend and broker, Diane Terry shared this on FB last week. I stashed it away for today’s FWL. “Sunday” has officially arrived for me. Signing off for a proper vacation…

August is the Sunday of Summer” – Watson Kennedy blog


Before hitting the road from current locale of Boston to Cooperstown, NY…a few questions to ponder in August…

When working with Buyer customers, when & how do you discuss your fee?

When working with Seller customers, when & how do you discuss SOCs?

If you have a clear plan for both, you are ready for NWMLS October 1st, 2019 changes around SOCs. If you a not confident with either question, I promise to get you there.

PS: July “science” + monthly password updated for Your office has the password or send me a quick text!  > 206.227.7133

Ok, leaving Boston and road tripping to Cooperstown, NY. Shale playing baseball for a week. Piper & I his biggest fans this week. One key ingredient missing: Chad. Had to stay back for work obligations. Feel free to check in on him;) Thank goodness for FaceTime!

August is the Sunday of Summer” > Sunday is here.


All in, for you.

Laura Smith | Co-owner | Windermere Real Estate Co.

It’s Friday, let’s sweep! | Dear agent…


Welcome to Friday! How many of you have heard me say…”it matters who says it?” Well, it does. And what I want to share today I did not pen – although every once of what I’m going to share is how I feel to the core. I’ve brought in a guest writer of sorts…1000 Watt.

1000 Watt is a company that obsesses over writings about real estate, branding, marketing, media and technology. I came across one of their blog posts and it quickly rose to the top of what I wanted to share this week within FWL. As you know, I too obsess over such writings however every now and again it’s healthy to hear it from another source…”it matters who says it“…

With industry “noise” a constant in our every day, this is what I want you to digest – today and everyday. Call it a pick me up, call it a shot in the arm, call it…a “you matter” mantra. Own it and please make this your next brain tattoo.

Dear agent…

You are the most important entity in the real estate business. Hands down.

The commissions you earn flow outward to sustain a vast array of companies and people. 

Without you, the real estate ecosystem as we know it would not exist. 

You guide buyers and sellers through minefields. It will take centuries still for artificial intelligence to match the emotional intelligence you use to bring solace, confidence and clarity to people who need it.  

Those around you, myself included, don’t do enough to vocalize this truth and express gratitude for it. 

While most of what I write is for everyone in and around our business, this one is devoted to you, the great real estate agent.

Coming of age.

We are living in your time, the age of the great agent. Despite industry fortune tellers who predict iBuying as your demise, your value in the transaction is cemented.   

Buying and selling a home is not just complex. It consumes the totality of what it is to be a human being: rationality and emotion, intuition and logic, joy and loss. The crockpot of psychic stew that simmers during a transaction requires a skilled hand throttling the heat. 

That’s you. 

Being an agent today requires smarts. Resourcefulness. A predisposition to adaptation. You need to master software, run a business, manage resources, prospect, maintain ties to past clients and ceaselessly convey your value against strong competition. Every decision is critical — the broker you use, the tech you license, how you brand, who mentors you.

Consumers today are smart. Homes are expensive. The part-time, low energy, uneducated, techless agent is a lump on the industry log with no clear role in the future.  

Your career is Mt. Everest. You start at the base with dreams of reaching the summit. Every step up requires calculation. The celebration of failure that is fashionable among tech entrepreneurs cushioned by millions in VC is not your reality. Every mistake matters. 


 I didn’t write it. I do “show up” however for you, because I believe it. You are the most important entity in the real estate business. Hands down.

#TheHuman Algorithm

In other news, the kind of “noise” I like a lot – the Blue Angels and hydros return this weekend for Seafair’s 70th anniversary. Is there anything more synonymous with summer in Seattle than this upcoming weekend?

Happy Birthday Seafair! Celebrate well, Seattle!