I have been a lifelong athlete. Recently, though, those endeavors look a little different than my younger self. My athletic habits of late have been focused on a “just keep moving” kind of mantra. This week, however, I began a six-week program to get back to basics in strength training. It’s been a while since I picked up weights and felt such resistance. I’m now back to focus on resistance, purpose, and a more keen understanding of the why and cadence of each movement.

Ok, let’s bring this topic back to real estate. I am focused on bringing our craft of real estate back to basics. Why? Answer is: our market, and more so our industry, has navigated so much change over the last 12 months that our focus has naturally been there far too long. It’s time to move beyond and yes, double down on the basics.

This week I polled our leadership team and other industry leaders and asked them each this question: If a broker was given only one hour a day to “get back to basics” inside of their business – what would that be? And why?

There was certainly consistency in these polled results, and I’ve summarized them below.

Ps, purpose fuels consistency – keep that in mind as you design your next six weeks. Challenge accepted?

1. Live contacts each week. You pick the #. I coach to 20 live contacts – it feels doable from week to week. The key is to track, jot down a “next step,” and do that next step. There is always a next step in connectivity if we are curious and listening intently.
2. Right size your business with increased focus on generating listing appointments. “Buyer focus is a crowded market.” *Review last week’s blog post for insights.
3. Focused database review which allows 1 & 2 above to move along smoothly. Note: real deal cut off to migrate from the Moxi Engage environment to Cloze is Nov 30th. And, if you have subscribers on Neighborhood News – yes, that means you are a Moxi Engage user. Need further support, ask!

>>> A follow up to last week’s FWL and sources of potential listings <<<

• Sphere (including past clients here)
• Referrals
• The new FSBO = zillow! 88% of fsbo’s will list
• The new Expired = brokers no longer in the business (as discussed at #5 above)
• Just listed by your competitors – put a plan around this with consistency – new listings that are not your peers – market to those streets
• Airb&b’s
• Landlords
• Renters – buying the property they are renting
• Life events – change in people’s lives

In order to focus on the above, what distraction(s) are you able to reduce?

And…

Here are helpful prompts towards achieving focus:

3 skills to develop for greater confidence?

Simple steps to gain these 3 skills?

Coaches, mentors, or peers that can help?

What will your next six weeks look like if you were to focus solely on getting back to the basics of your business?

Purpose fuels consistency – keep that in mind as you design your next six weeks. Challenge accepted?

For a full list of my current fav books & podcasts – click here & go to “curiosity” tab – upper left!

Welcome to the weekend in work, play and pause. Here to help; the ultimate goal. – Laura

That’s a wrap on this week’s FWL, we’ll do it again next!