Welcome to Friday everyone! I have two things for us as we sweep this week & prepare for next (and beyond)…both of which I’ll speak to as “insights” as we get further into our 2023 together. The puzzle pieces are all out on the table from strategic planning, commitments, habits & crystal ball predictions – now we build; piece by piece.
Thru our Moxi toolbox we have a new program this year. It’s called – you go it – “Insights” where business intelligence is combined with quick feature training modules that can have a big impact. The plan is to do this at least once a month and I’ll post here as released. So, with that, here is our first…
Insight: Brokers using Neighborhood News do anywhere from 30% – 100%+ more transactions than non-users.
Now, is it Neighborhood News in and of itself that is driving this? I would argue no. Instead, use of Neighborhood News is an insight into Brokers with a commitment to a combination of activities in “flow” with their sphere. This insight is simply an indicator of working a plan – and in this case – an automated plan with your sphere (at your fingertips).
Well, it sure doesn’t look like we are turning our warm drinks into iced just yet and while we anticipate our spring market heating up I am sharing a handful of insights taken from a recent Luxury Portfolio webinar. While the deep dive featured the State of Lux Real Estate and 2023 predictions, the conversations and talking points apply to all price ranges – not just luxury.
Before I share these insights – please help me thank your peer, Broker Susan Stasik for putting these together for us. Susan continues to show up with her palpable collaborative spirit and drive for excellence thru service within our industry.
A few highlights Susan pulled out for us…
- Buyers are returning to quality and not glitz.
- During International uncertainties, buyers want to invest and live in America and English-speaking countries. Cities like Seattle and Vancouver B.C.
- GenXers are buying homes online sight unseen.
- Site-unseen buyers want to buy from brands they trust.
- As brokers, we can 1. Have great digital information. 2. Great social media presence. 3. Great websites with information. 4. Demonstrate trustworthiness. 5. Video. 6. Word of Mouth. 7. Google ads. 8. Podcasts. 9. Expert interviews. 10. Online reviews. 11. Point of contact (direct people to website and social media). 12. Have educational content, success stories, engaging content (interviews), show them what you are doing (being there) in videos and graphics, Social connecting – join a movement, be joyful, fun, make it fun, share it.
No doubt these insights will be good conversation & content to circulate during our meetings, networking, and roundtables. More reasons to commit to engagement this year – see you out there – in offices, on tour and the like; piece by piece.
And, as the webinar wrapped up, I too will wrap this week with this – “Stay hungry and stay alert” in 2023. I know I am.