It’s Friday, let’s sweep! | love shack


Welcome to Friday, let’s sweep! A handful of digestible bites from this week to prepare us for the fast paced weeks ahead.

Once again in our Seattle + Eastside footprint we were able to prove out that Selling Office Commissions do make a difference for a Seller. We’ve dusted off the #’s around this and prettied them up for conversations with your Seller clients.

2019 SOC Impact – Seattle

2019 SOC Impact – Eastside


In the coming weeks our offices will be taking a deeper dive into existing programs for your clients (and you) and new programing coming your way. Today I’ll remind you of our Windermere Bridge Loan.

Windermere Bridge Loan Program

Windermere is one only real estate companies in Washington that offers a bridge loan program which allows your clients to make a non-contingent offer on a home. It enables buyers to have a more attractive offer and removes the risk of losing their new home while waiting for their current home to sell. This is a unique value proposition that Windermere brokers can use in listing presentations and when marketing themselves to potential clients.

The application process is simple and fast. There are no payments due before closing and the fees and interest rates are very competitive. If you’d like to learn more about the program, see the attached presentation sheet

Bridge Loan Presentation Sheet_WA

You can also access the bridge loan section on the WORC site here where you can download the application, read the terms and conditions, and other program details.

Questions? Contact Nellie DeBruyn at Vintage Loans for more information at (866) 701-1144 or email



This week, I will again drive you back to the Windermere Hub. This week’s featured content I’ve picked out for you: How to Use Hashtags + 2020 Ninja Dates + Protect Yourself Online + Complimentary Tech Webinars. All right here when you are ready to digest. Ps, I can’t say enough good about the app too.


Current status at the Smith love shack; hoop delivered and installed. Not sure there is a better Valentines present for our family! Endless hours of dunk hoops, pig, 3v3 to be had!  March madness just around the corner; in both real estate market and our home…

Home IS where the heart is. Happy Valentine’s Day.



It’s Friday, let’s sweep! |timing on our local media and our industry = know it!


Welcome to Friday, let’s take a sweep of this week – February has arrived! And as we turn the page to another month we look to make sense of what we can so far within our markets. If I’ve been to your office meeting lately I shared a little secret on timing and data and ultimately the timing of The Seattle Times real estate headlines. It’s important to know this timing in that your clients are digesting their optics on the market via headlines…when you are not front of them to educate. Let’s talk about this so are always be prepared…

When our NWMLS publishes their monthly statistical report and commentary (this month our chief economist – Matthew Gardner – chimed in) – within 24 hours of this NWMLS monthly report, this data is released to the media. Thus, you’ll see a headline within The Seattle Times the very next day. A great habit is to read the NWMLS statistical report; watch for The Seattle Times (next day) and then marry it all with your current experience and the chatter inside of your office and out on tour. Ok, where did we end up this week in headlines as we moved into February?

NWMLS >  Home buyers in Western Washington “hit the ground running” in January. Go to homepage of NWMLS for full article.

The Seattle Times > Tight housing inventories and January price jumps hint at a seller’s spring. Full article; here.

What would be your headline? Think about. You’ll be asked by your clients! And when they ask you; be sure to ask them which market they are referring to. Your answer should meet them where they are at! Do that = trust gained.  There is magic to be had in those 30 seconds. Listen for it.

***The release of monthly NWMLS statistical reports are also the catapult for Windermere Stats to complete our reports, social media content and talking points. Those should be ready for our presses (aka, you) next week. Look for them here on Fridays with Laura and your office recaps. Certainly plenty to talk about, together.***

If you take the time to dig into what I’ve shared above, that is plenty to digest for today. We are in it and yes, “running” per the NWMLS commentary.

All in, for you. All in, for us. Here to help – the ultimate goal.

People first. Business second. The rest will take care of itself.


It’s Friday, let’s sweep! | podcast prep + cash is king + love me some HUB + Custom Xpress gets a facelift + remembering the Viaduct


Welcome to the close of this week; let’s take a sweep and digest what I’ve noticed. A little something for everyone is always the goal.

Thank you to those that have chimed in thus far in what “legal bites” you’d like t’d up on my next podcast with David Daniel and Demco Law Firm. To date, we’ll dust off a few items around proper EM receipts (and proof of deposits), what hot spots came up in 2019 thru DOL audits (and how you can help us stay audit proof!) and statute around resale certs. What also came up this week in several conversations was DADUs (Detached Accessory Dwelling Units) – which will naturally roll into another podcast. Thanks everyone! Text me if you want anything further on the next “legal bites” episode to be considered for content! 206.227.7133

…and a reminder, with the spring season on upon us, open title early and have your title rep review it to head off problems. Early is the key word!


Have you heard of Buyer Capital? Are you competing with FlyHomes?

What else came up this week? Competing against FlyHomes and their ability to put a buyer in a “cash” position to compete in yet another competitive marketplace. You should not lose business to this model. Here is your Windermere option. Digest it! Need help understanding? Ping your manager to dig further with you.

*Note: Using Buyer Capital to become a cash buyer is dependent on a buyer receiving a guaranteed loan. Seek the guaranteed first; then look to see if Buyer Capital can put your Buyer in an even stronger position. Looking for a legit “guaranteed loan” program? Ask Penrith.


Who is using the new Windermere Hub? Here are my top 3 HUB posts I reviewed this week. These I picked based on early exploration in what/why around the HUB and keeping you safe in 2020 on-line. *type these key words into the “search posts” feature within the HUB! Yes, you’ll need to login…


Email Notification Form

Security Resource Center


Next week, Custom Xpress is launching its new User interface on Friday, February 7th. The first phase of Custom Xpress’s new interface is to be be more intuitive, mobile friendly, and offer an enhanced user experience that is far superior to the current site (see screenshot below). Throughout the next year there will be additional enhancements to Custom Xpress’s interface and user experience.

 A note from Windermere Services to us owners, managers and staff received today:

“Please note that during certain experiences, such as proofing and customizing an item, it will revert to Custom Xpress’s old UI. We are working with Custom Xpress to update the entire site from the old UI, including enhancing the proofing tool with on-template editing to make the proofing process more efficient. 

This announcement will be sent to your agents on Wednesday, February 5, but you are welcome to share this information with them in the meantime.  

If you have any questions, contact Custom Xpress support at or (866) 977-3627, or Windermere’s Marketing Helpdesk at or (888) 333-8923″

New User Interface Screenshot:

That should take us to the end of this week; beginning for some with a weekend chalked full of real estate I’m certain! And oh, for fun – ran across this Crosscut article; Meet the Seattle photographer who memorialized the last days of the waterfront highway. Remembering the Viaduct

“Photographer Eirik Johnson is an artist in search of transformation. Often, he finds it in hidden places. Sometimes it is out in the open. And every once in a while it is impossible to ignore. That was the case with his most recent project, in which the Seattle native recorded the last days of the Alaskan Way Viaduct as it was unwoven from the fabric of the city”…here.

Signing off for the evening! Planning on catching some high school basketball on this wet Friday night!

All in, for you. All in, for us.


It’s [only] Tuesday; not Friday! | Yet…


Special Edition Tuesday blog post:

I’m building out content for my next “legal bites” podcast with Demco Law Firm and I want your engagement on this!

As Mathew Gardner spoke to at our kickoff event last week; our classic Seattle spring market starting in January. How I read that? Let’s make sure we are clear in navigating not only the market itself with our Buyers + Sellers, lets include any legal pitfalls we want to anticipate; clarify; learn and re-learn as we dig deeper into the actual 2020 spring market.

Within the comment section of this blog post, please post what legal bites are on your mind! Or, email me Or, text: 206.227.7133.

Prime the pump and help me build out the content most relevant to YOU.

Let’s start a conversation…


All in, for excellence. Ready to get mic’d up!


It’s Friday; let’s sweep! | painting fences


Welcome to Friday, let’s sweep this week! For me; this week was putting together final touches and executing on our company kickoff event. Thank you for filling the seats! It only matters if people “show up!” Wednesday, Pigott Hall on Seattle University’s campus became an environment of learning; collaboration; excellence. I will wrap this week with the story I told as the beginning of our event.

Note: If anyone would like to send a note to Gian Paul Gonzalez, let me know – text: 206.227.7133. I tracked down an address for him. No doubt he’ll be one of my notes next week and lucky me; I’m having coffee with him when he travels back to Seattle when the Giants face the Seahawks in the next season! All IN.

A story about excellence; A Steve Jobs story about painting a fence.

Author Walter Isaacson penned the Steve Jobs biography.  Steve & Walter use to take long walks to bring to life what would become the written rendition of Steve’s life. On one of their long walks together, Walter and Steve walked the property of Steve’s childhood home. He pointed out to Walter the fence his father built. His father had given him a hammer at a young age so that Steve could work with him on that fence. As they were wrapping up painting the painting, some 50 odd years ago, Steve thought they were done. They had painted the inside (only) of that fence. Steve was surprised to find out that they had the backside of the fence to paint. In Steve’s mind – why would would do more – no one will see the other side. When he asked his dad “why” – his dad replied…

but you will know and I will know.

This lesson was firmly implanted deeply within Steve Jobs at a young age. His father loved doing things right. He cared about the look of the things you couldn’t see. Fast forward to the release of the first iPhone – you know, that business that started in Steve Job’s parent’s garage – yes that one!

Steve asked one of his techies to physically bring him the first iPhone before its release. Upon inspecting the first prototype, Steve asked that the backside of the iPhone be taken off so he could see this inside. He looked at it. He referenced, “this is a mess.” The techie referenced, but Steve “no one will see the inside.”

What was Steve’s reply? You guessed it…

but you will know and I will know.

Steve Job’s biography depicts how he saw his products as an extension of himself. And yes, that “mess” was cleaned up before the release of the first iPhone – certainly caused a delay in coming to market.

As we dive deeper into 2020, where might your “product” become more of an extension of yourself. For me, I will double down in my mantra of people first, business second. The rest will take care of itself.

How will we continue our story of excellence? Let’s go paint some fences. Inside + Outside.

All IN, for you.



It’s Friday, let’s sweep! | what have you noticed?


Why the thought bubble? We are settling into all things 2020. In looking at putting together my “sweep” of these last seven days; it seemed appropriate to answer my own favorite office meeting question…”what have you noticed?

The last seven days in our offices, this is what I’ve noticed…

the Ballard office crushed it with flying colors on a surprise DOL audit! Great job Ballard! In the coming weeks I’ll share the DOL hotspots and how you can best partner with us in being audit proof! We can only be as audit proof with your involvement in compliance. Not the fun stuff; yet matters.

a “beginners mind” can win you business. A “beginners mind” leans toward one of a growth mindset vs a fix mindset. Newer brokers are competing successfuly with the best of our vets based on their commitment to their systems and processes (and pure enthusiasm for being new!). New to the biz or a tenured vet; people notice if you are “all in” for them.

…I noticed color return to one broker’s face (from a ghostly white color). What? She had woke up at 3am concerned she had put her Buyer’s earnest money in jeopardy. After we broke down the situation; including a call to Demco she is breathing easier.  The color returned to her face (relief) to know that she had done all the right things. Point? You are surrounded by wisdom. Just ask for help when you need it!

…in talking with an 18 year vet broker today; she just now realized that an inspection may not include an inspection beyond the “presence or non-presence of oil storage tanks on the Property, unless otherwise agreed in writing” (NWMLS Form 35 1.e). Please review; new to the biz or tenured vet! Ps, she made me laugh big time after I said, “Sometimes I wonder  how I sleep at night!” To her reply, “you’ll sleep better when I retire!” Funny.

…when a broker had a family emergency and needed to go to the ER; within 30 seconds of a request for coverage for an inspection – beginning one 1 hour –  the need was filled (3x’s over might I add!). My heart was full. Point? You are surrounded by people who care about you and are willing to help. Ask; our network is big and cares.

…our Standards of Practice reps + Foundation reps got back to their regularly scheduled meeting times for the New Year. What an incredible group of people around their respective tables helping us in our collective commitment in being excellent + in doing the right thing; “the time is always right do do what is right“…


Martin Luther King Jr. Day

Computation of Time

For those of you within Purchase and Sale timelines heading into a holiday weekend: take specific note!

When computing time for the purchase and sale agreements, please regard this Monday, January 20th as a legal holiday. Martin Luther King, Jr. Day is a legal holiday under Washington law.

Ok, let’s jump into the weekend! We are clearly settling into 2020 with respect to all things real estate. It’s the market is active; it’s here.

Let’s ride!


It’s Friday, let’s sweep! |#Let’sDoThis


Welcome to Friday, first real “sweep of a week” in the New Year outside of my Top 10 list on January 1st! Did you figure out what you’ll bring with you in 2020? If I’ve been in your office meetings or business planning sessions this week I’ve focused on this question…

The most important thing in the world is a” – Lewis Pugh *answer in-line below!


The Seattle Times posted this week their monthly headline after the NWMLS statistical reports were posted. Hint hint: within 24 hours of NWMLS statistical reports being published on their homepage [for us], always expects to see a headline the following day on the Seattle Times. Suggestion: make it a habit to read the headline; full article; nwmls stats report and windermerestats so that you can help buyers/sellers move beyond the headlines! Educate them; a strong piece of your value proposition and builds trust in being able to report how the information relates to them. It’s all about the individual; always! #TrustedAdvisor

“Amid falling inventory, brokers predict a return to 2017 ‘hotness’ in Puget Sound housing markets. See what’s happening near you.”

On that note, is updated along thru December 2019 with the Monthly Talking Points. Let’s together move beyond the headlines; each month.

Password is updated: ask your office or text me! 206.227.7133

A shift in the market has occurred. Inventory and months’ supply of inventory have dropped to a level that should increase buyer urgency.

We’ve been here before. We have the skills + knowledge to navigate this market.

2020 looks like it should be between 2017 and 2019 for all statistics…


*Answer is…”a made up mind!” – Lewis Pugh

Is your mind made up for all things in 2020? Yes, great. If not, happy to help.

I sure hope the Seahawks have made up their mind to win on Sunday!

#LetsDoThis #Go Hawks