It’s Friday, let’s sweep! | Preventing Homelessness for Seattle Children’s Families

“Those who don’t believe in magic will never find it” – Roald Dahl

Welcome to Friday, let’s sweep! Or better yet…let’s find the magic!

What is the deal with the managers behind the masks you ask? We are excited to see you Tuesday night at Sand Point C.C. and we are up to a little something! We have a bit of magic planned that will in turn provide magic to families at Seattle Children’s.

A handful of kids at Seattle Children’s have created very special masks for our event! You will find these colorful, creative, glitter filled masks filled with love at SPCC upon your arrival. These masks will be our fund raiser at the holiday party – funds specifically going to the Seattle Children’s Homelessness Prevention Fund.

Families whose lives have been upended when an illness strikes a family can be devastating financially – especially for low-income families.  Seattle Children’s is addressing these challenges to ensure low income families who have just fought the battle of their lives have a home to return to. The Seattle Children’s Homelessness Prevention Fund is their vehicle to do so…and we have an opportunity to help Tuesday night with hopeful bigger plans to help in the future!

How? Buy a mask, be sure to take it to the photo booth, keep it, enjoy a festive night in putting a bow on 2018 and know that you made a difference.

And oh, a sneak peek and words from a handful of the kids!…


Andrew, age 7. When asked what his mask means, he said: “Red means love. Gold means kindness and the jewel is for heart.”

Aubrey, age 11, said his mask was “inspired by New Years and Christmas.”

David, age 7,  said “I don’t like the Seahawks but green and blue for people who do like them. And my uncle is in the hospital but he’s doing good so gold is for him.”

Kaleb, age 8, said he chose his colors “for his uncle in surgery and his uncle likes these colors.”

Leslie, said “Something for Christmas and blue and red are my favorite colors.”

Bring the magic…we’ll handle the rest!

Laura Smith, Co-owner | Windermere Real Estate Co.

It’s Friday, let’s sweep! | do you have a favorite rep? + a favor

Welcome to Friday, let’s sweep! This week I have a favor to ask!

Do you have a favorite title rep? Ok, great – think about that person. What is it that you appreciate? How did they build that relationship with you? For some of you this would be Michelle Barry or Craig Ellis, CW Title. For others, someone else has won your business! Ok great, with this person in mind – here is my favor…

In 2019 Moreland Insurance will be hiring an insurance rep to be our partner within our offices. Before I open this opportunity up to the masses I want to look internal. This role is all about building relationships – just as your favorite title rep does. If a candidate(s) comes from you I see this as internal! And I like that, a lot.

Clean Dealing. Great Coverage. Best Price.

Let’s first refresh what is under that tree of Moreland Insurance…

“At Moreland Insurance we believe that clean dealing and low-pressure interactions are the key to creating relationships that last. When you come to us for a quote it is our goal to either save you money on coverage comparable to what you currently have, or get you better coverage at the same cost. If we can’t, we will tell you so, and encourage you to stay with your current carrier.

Why do business this way? Simple. It’s how we would want to be dealt with—honestly, fairly, and with integrity.

We do the shopping
for you.”

Moreland Insurance is an independent agency. Our team of experienced agents do the work of shopping around, comparing options across multiple carriers to find you the best coverage at the best price.”

How can you help me? Connect anyone you believe would be a good fit to partner with us, spend time with us in our offices and build relationships. It’s that simple. Feel free to share this blog post as a means to connect us. 206.227.7133 cell | laurasmith@windermere.com

And oh, remember how I just bought a new house? Guess what I needed? = An insurance binder. Moreland wasn’t able to [yet] save me money on comparable coverage or find me better coverage at the same cost…however, they are shopping on my behalf and will circle back when they do! I like that – someone looking out for me – as they will you. And they were honest and told me to stay with my insurance carrier for now. *If you’d like them to give your insurance needs an honest once over – here you go. Good people.

Ps, we have Moreland to thank for being able to solidify the group life + disabilities offerings for us this year. That has already made an big impact within our company. I am grateful.

THANK YOU in advance for any & all “internal” candidates to fill our Moreland rep role!

On a holiday note!  Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood – it is just about time to gather and be merry + bright! Let’s get festive!

Next week, Fridays With Laura will deconstruct the YTD + November “science” – stand by on that! And there is new headline to better understand – Seattle Times Article here. Thank you to Sabrina Booth for your wiliness to represent us in the media this week! *FYI, the behind the scenes you should know…Sabrina shared with me that the reporter combined multiple quotes from her into one – interesting insight!  Next week I will also have Matthew Gardner, Sabrina Booth and Catherine Adams mic’d up on podcast to help us move beyond these media headlines and tap into their wisdom! Keep in mind…the “media is one of the biggest factors in our slow down” – says Alan Pope.

In partnership with you, and so glad to be.

Laura Smith, Co-owner | Windermere Real Estate Co.

It’s Friday, let’s sweep! | The “Pope” + turning (seller) analysis into strategy

 

This week one highlight was the opportunity to engage with “the Pope” – ok, Alan Pope – at our November Luxury Breakfast. Having a local appraiser who has been a part of 5 full and now going on 6 market cycles is an absolute tool in our toolbox. A few digestible soundbites worth noting allowing us to set + reset expectations with buyers + sellers.

Market is still undersupplied.

The media is the biggest factor in our slow down.

We are in a “stable” market.

Our moment of change in this market was May 2018.

Seattle now more diverse economically than ever.

Want to move beyond these digestible bites and look at the data? Check our Alan Pope’s website and consider using these graphs with your clients. An incredible tool for those willing to know the #’s. “Show vs Tell”…

Market Trends Charts – January 2013 through October 2018 here. 

Three weeks ago we took an insightful quiz together regarding the 2018 BUYER profile. Ready for another? Let’s dive into the 2018 SELLER profile…

Grab pen + paper and spend the next few moments answering the below questions. Yes, I promise the answers are available within this blog post! That said, don’t cheat and let’s see how you do! Ps, the goal of this quiz isn’t to necessarily get the answers right – instead, we are together picking apart the National Association of REALTORS 2018 Profile of Buyers an Sellers. If we do this well – if we look at this “industry research” with insightful eye my gut tells me you too could take such analysis and turn into your strategy as we head into 2019. Yup, I’m still on the business planning track…

Do you have your writing utensil and paper of choice ready? Good, let’s go…

INDUSTRY RESEARCH UPDATE: According to the National Association of REALTORS 2018 Profile or SELLERS:

The average seller is _____ years old?

The percentage of sellers who sold their home in the first time was _______%.

The median national days on market to sell a home last year was _________weeks.

The average distance a seller moved in 2017 was ________miles from their previous home.

_____% of sellers worked with a real estate broker.

[reference point: in 1997 77% of sellers used a broker]

_____% of sellers chose their agent by referral from a friend or family member.

_____% of sellers interviewed only 1 agent.

_____% of sellers were “satisfied or very satisfied” with the home selling process.

Challenge: What data (big or small) from the National Association of REALTORS 2018 Profile of Sellers could become strategy for you? Considering adding that to your 2019 business plan!

[As promised, answers below – scroll on down…]

Signing off for now! Nice win Dawgs, congratulations on your ticket to the Rose Bowl! Defense wins ballgames – at least it did tonight!

Laura Smith, Co-owner | Windermere Real Estate Co.

The answer is!…

The average seller is 55 years old?

The percentage of sellers who sold their home in the first time was 32%.

The median national days on market to sell a home last year was 3 weeks.

The average distance a seller moved in 2017 was 20 miles from their previous home.

91% of sellers worked with a real estate broker.

63% of sellers chose their agent by referral from a friend or family member.

75% of sellers interviewed only 1 agent. ***Be first! = FLOW!

89% of sellers were “satisfied or very satisfied” with the home selling process.

It’s Friday, let’s sweep! | 3 miles

 

Welcome to Friday, let’s sweep…and I mean, “sweep the beach” in gratitude. Thanksgiving happened. Leftovers put away – at least until the Apple Cup tonight. Some family have traveled back home. The rest of us remain together enjoying this “pause” at the beach.

Yesterday was the day for so many in a very collaborative effort to give thanks. Today I found my gratitude on 3 miles “sweeping the beach.” This was not a new 3 miles for me. It is the 3 miles I’ve walked often. Today it showed me a bit more. There was a stretch that was smooth solid sand underfoot. Then came a few pebbles whereas I began to look for agates or “PRs” (pretty rocks). A few boulders popped up from the tide. Then came a very rocky beach. Today these rocks were very slippery. A new tree had fallen which provided a large obstacle. My Brittany Spaniel and I took a few steps back to take a better look at how we might pass it. It was too large to go over. We found our solution. Then came another stretch of smooth solid sand underfoot – whereas we became inspired and moved from a walk to a jog. We reached our turnaround point and navigated back embarking on a smooth solid sand underfoot, then slippery rocks & logs, obstacles, “PRs” (no agates today) and finally smaller pebbled section of beach turning to yet again a smooth solid sandy beach underfoot arriving home.

There was not one mile that stood out for me today over another. I was grateful for the entire 3 miles…as is my gratitude in our work together – all of it. We’ve walked many miles that look very similar to the 3 miles I swept on the beach this morning. Grateful I get to walk with you. For most of us it is real estate that connects us and for many of us our relationships go well beyond our work. It will be the upcoming miles that will connect us even more.

Thank you for each stretch of beach – it all matters – not one mile over another.

#Grateful #WeAreWindermere #GivingThanks

And oh, I came across this article on Thanksgiving – 35 gratitude-prompting question: Full read here. …I often call gratitude the well-being wonder-drug”…my opinion, this is one drug very well worth getting addicted to! As I read this article, it was the 10th question that I thought an interesting optic to reflect on – as I did on my 3 miles today…

What have others done that I am benefiting from in my life…even if I don’t know who those people are?

Signing off, in gratitude…

Laura Smith, Co-owner | Windermere Real Estate Co.

 

It’s Friday, let’s sweep! | October “science”

 

October Monthly Talking Points

Seattle (based on Residential and Condominium report):

Market continues to balance. Active inventory has over doubled over a year ago. Pending sales are down about 15% from 2017. Even with the balancing, median closed sales prices are up 6% from a year ago and down 7% from the peak (May 2018).

Buyers today may be concerned their new purchase could be less in the future than what they pay for it. Time is on their side.

How do people that bought a home in 2006 through 2008 feel today?

 What do you get in exchange for buying a house today?

You can be more selective in the house you buy.

You have time to decide if the house is right for you.

You are going to live there six years or longer.

 It is OK to buy if:

You like the location.

You can afford the payments.

You are going to live there six years or longer.

All these factors checked out for the Smith house too – we are indeed moving to a new home! Pool anyone?

FULL REPORTS HERE | need password? text me: 206.227.7133

Next week I’ll share the 2018 INDUSTRY RESEARCH UPDATE: According to the National Association of REALTORS  – specific to the Seller Profile! Interesting stuff!

Laura Smith, Co-owner | Windermere Real Estate Co.

It’s Friday, let’s sweep! | turning analysis into strategy

Welcome to Friday! This week I attended the wrap up session for our 2018 Windermere Leadership Series for 2018. Always striving to be a better leader for you and for our company. This final session was hosted by Matthew Ferrara – no stranger to our stage these days – of most recent – our keynote at Symposium in Palm Springs this past October.

The focus this week was an Innovation Workshop. We looked at big data (macro), looked at little data (micro), industry research and the power of turning analysis into strategy. Today’s sweep will focus on these three topics – in the form of a fun + insightful quiz!

Grab pen + paper. Anything you have convenient to you – make it easy. And spend the next few moments answering the below questions. Yes, I promise the answers are available within this blog post! That said, don’t cheat and let’s see how you do! Ps, the goal of this quiz isn’t to necessarily get the answers right – instead, we are together picking apart the National Association of REALTORS 2018 Profile of Buyers an Sellers. If we do this well – if we look at this “industry research” with insightful eye my gut tells me you too could take such analysis and turn into your strategy as we head into 2019. Yup, I’m still on the business planning track…

Do you have your writing utensil and paper of choice ready? Good, let’s go…

INDUSTRY RESEARCH UPDATE: According to the National Association of REALTORS 2018 Profile or Buyers (next week we’ll look at Sellers):

The average buyer is _____ years old?

The average first-time home buyer is _____ years old?

______% of buyers are married, _____% are single females, and _____% are single males.

The average distance a buyer moved in 2017 was _____ miles from their previous home.

The typical buyer expected to remain in their new home on average of _____ years.

_____% of buyers worked with a real estate broker.

_____% of buyers chose their agent from a friend or family member.

_____% of buyers used the same agent as they previously worked with.

_____% of buyers interviewed only 1 agent.

_____% of buyers were “satisfied or very satisfied” with the home buying process.

Foreign buyers purchased $_____ in US Residential Property last year, comprising a total of _____ properties.

The average price of a property purchased by foreign buyers was $_____.

The top 5 countries that purchased in the U.S. until _____, _____, _____, _____, _____.

_____% of foreign buyers purchased the property as a primary residence.

Challenge: What data (big or small) from the National Association of REALTORS 2018 Profile of Buyers and Sellers could become strategy for you? Considering adding that to your 2019 business plan!

[As promised, answers below – scroll on down…]

Computation of Time Reminder

When computing time for purchase and sale agreements, please regard this Monday, November 12th as a legal holiday.

The answer is!…

The average buyer is 46  years old?

The average first-time home buyer is 32 years old?

63% of buyers are married, 18% are single females, and 9% are single males.

The average distance a buyer moved in 2017 was 15 miles from their previous home.

The typical buyer expected to remain in their new home on average of 15 years.

87% of buyers worked with a real estate broker.

41% of buyers chose their agent from a friend or family member.

12% of buyers used the same agent as they previously worked with.

67% of buyers interviewed only 1 agent.

92% of buyers were “satisfied or very satisfied” with the home buying process.

Foreign buyers purchased $121 Billion in US Residential Property last year, comprising a total of 266,800 properties.

The average price of a property purchased by foreign buyers was $454,400.

The top five countries that purchased in the United States until China, Canada, UK, India and Mexico

52% of foreign buyers purchased the property as a primary residence.

 

It’s Friday, let’s sweep! | coping with uncertainty + planning

Welcome to Friday everyone! What appears to be a short sweep this week is actually power packed if you accept the challenges within. Less writing for me today…I’m in the midst of a pending inspection offer on a home for our family and digesting quickly that this will throw me into full project management mode in getting our home ready and to market – quickly! Boy oh boy! Stay tuned on that…

Challenge #1 | Identify what measures of predictability you can provide your clients during this transitioning market. Buying and Selling a home for people can fall into the “traumatic stress” category. Why? Because of the unknowns involved. Buyers and Sellers do not know when this process will be over. Just because we tend to know, remember they don’t. My challenge for you…watch this video (it’s 45 minutes) – specifically minutes 12-18  and implement actions that add predictability to the process for your clients. Help your clients cope with the uncertainty!

Challenge #2 | It’s time, planning time! My 2019 business planner is ready. If you are up for the challenge – email or text me – I’ll send it to you! If you complete the planner and want to go over it together one-on-one – I’m always game. 206.227.7133 cell.

Ok, back to my own “traumatic stress” as both a buyer and a seller! Anyone want to help me cope with my own uncertainty! Kidding, I’ll be ok. Happy weekend everyone! Here to help.

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood