It’s Friday, let’s sweep! | strategy + best of the best + panel of experts + computation of time + soc’s

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Six,

Welcome to another Friday, together. I wrapped up teaching Buyer Savvy Strategies at Professional Development this morning. As an instructor, these classes are a constant reminder that our brokers are constantly working to be at the highest level of professionalism.

#bestofthebest.

Ps, I’ll be teaching this class one more time in 2018 – Oct 11th with co-instructor, Kristin Munger. Today I have to give a special shout out to broker, Greg Lewis for sharing his toolkit in working with Buyers in this market! And if you are curious the content, feel free to listen in on Episode #5 Double Down podcast here as Kirstin + Greg + I dig in. The strategies + content are relevant in any market.  Key: have a process and make it consistent. Enjoy the conversation and tools!

Speaking of the #bestofthebest – we had well over a third of our Company at the CW’s Panel of Experts class this week. Topics ranged from wire fraud + discussions in including 22T or not + encroachments + mechanics liens etc…Thanks goodness we have Troy St George (CW) & Lars Neste (Demco) in the ring with us. This is 100% complicated content although we are supported. Know this. Ask questions – big or small!

Coming out of this class there are 2 items worth touching on…

Wire fraud & disclosure > Lars again recommended that a best practice is to keep the Wire Fraud Alert – one-page disclosure – a stand alone doc when working with your clients. Being a true epidemic right now this conversation and disclosure should stand all on it’s own vs getting lumped into a giant catch all of a disclosure packet. I checked the NWMLS – this Washington Realtors doc is located under the “pamphlets” section. Your offices have it handy for you as well.

NWMLS 22T  [Title Contingency Addendum] > Lars and I are working on crafting a clause that could be used to allow Buyers + Sellers the ability to include 22T yet limit it to the Supplemental piece. This will be a nice tool in our toolbox. Stay tuned on that…​

Computation of Time | Presidents’ Day
When computing time for your purchase and sale agreements, a reminder to regard this Monday, February 19th as a legal holiday. Presidents’ Day is a legal holiday under Washington Law. ***FYI, our offices are open regular business hours Monday.
In the next couple of weeks we will have data for you to share with your Seller’s regarding offering a 3% SOC. Hint hint: the 2017 data in Seattle is looking to prove that it is 100% beneficial to the Seller to offer a 3% SOC. Excited to share this with you! Thank you manager, Rob Graham for crunching these stats – they are telling a powerful story.

Stay curious my friends and enjoy the upcoming weekend in productive work + play.

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | “It’s up to you to sell joy and thrive”…

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Six,

I came across this excerpt from Matthew Ferrara this week – a good reminder as we roll up our sleeves and navigate out 2018 market.

“It’s up to you to counteract media headlines of worry and hesitation. When someone asks “How’s the market?” Be ready to respond with good news! Control the story. Don’t talk scarcity, limited inventory or bidding wars. That kind of language causes hesitation and doubt. Instead, tell happy stories of successful clients leading better lives with your help. The media sells sob-stories to survive. It’s up to you to sell joy and thrive.” – Matthew Ferrara

With this in mind, let’s begin to pull apart January 2018 and come up with the stories to tell – better yet, “show!” I’ll be digging into these stats over the weekend.

Full Seattle stats here. [password: wrefebruary]

Let’s continue to solve the rubik’s cube that is our local market – one side at a time!

Stay curious my friends,

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Tuesday! | Editor’s note!

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Six,

It’s Tuesday – oops! Editor’s note (yes, me!). Regarding Zillow listing support, I provided an incorrect email address Friday. See below – this should do the trick! Reminder: check your listings!

Attention Listing Brokers! Zillow support

Next up in a digestible bite:: Remember to check your listings on Zillow! Your Seller will. Get ahead of any launch frustrations. We feed your listings to Zillow every 4-6 hours. Meaning, if you can not find your new listing on Zillow (or information is incorrect) by hour 7 or 8 of launch – this should raise a red flag. This also goes for relists and price adjustments. If Zillow does not have the listing info (or has the wrong info – price, for rent vs sale etc…) – we can help expedite a solution – this is how::

Email strategicsupport@zillow.com – cc, support@windermere.com (good idea to cc your manager as well to get eyes on the issue!) and let Zillow know of the issue. Remember, Zillow is NOT a brokerage – they depend on us to give them information vs being able to have access to MLS data. Education your Sellers on this early in the process and remind them at launch. All part of an effective launch strategy.

Stay curious my friends,

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | would you marry yourself? + zillow support + episode #7

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Six,

Funny question, I know – “would you marry yourself?” Jill & OB were at the Luxury Portfolio conference in Vegas this week and I asked for a digestible bite. Jill shared with me a bite on what an effective bio looks like…

Your bio homework:: read your bio. Does it tell your story? Is it authentically you? And yes “would you marry yourself?” – are you interesting?

If not, would you like your bio Tuned Up? Just ask Pattie of our Tune Up team. Send an email to tuneup@windermere.com and get in the queue for a re-write!

Attention Listing Brokers! Zillow support

Next up in a digestible bite:: Remember to check your listings on Zillow! Your Seller will. Get ahead of any launch frustrations. We feed your listings to Zillow every 4-6 hours. Meaning, if you can not find your new listing on Zillow (or information is incorrect) by hour 7 or 8 of launch – this should raise a red flag. This also goes for relists and price adjustments. If Zillow does not have the listing info (or has the wrong info – price, for rent vs sale etc…) – we can help expedite a solution – this is how::

Email strategicsupport@zillow.com – cc, support@windermere.com and let Zillow know of the issue. Remember, Zillow is NOT a brokerage – they depend on us to give them information vs being able to have access to MLS data. Education your Sellers on this early in the process and remind them at launch. All part of an effective launch strategy.

I speak to this Zillow issue briefly at the beginning of Episode #7, Double Down podcast. If you didn’t yet get a chance to tune in – here you go!  In 34 minutes, David Daniel (Demco), Chip Painter (VP, Windermere Services) Mark Hobbs (Eastlake assistant manager, the King of Standards of Practice!) and I digest our first legal bites of the year and set the table in a deeper dive into Windermere Standards of Practice.  Tap the image below and tune-in

 

Stay curious my friends,

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | Episode #7 Double Down podcast

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Episode #7, Double Down podcast is ready to roll! In 34 minutes, David Daniel (Demco), Chip Painter (VP, Windermere Services) Mark Hobbs (Eastlake assistant manager, the King of Standards of Practice!) and I digest our first legal bites of the year and set the table in a deeper dive into Windermere Standards of Practice. And oh, a bit on Zillow too! Tap the image below and tune-in!

Stay curious my friends,

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday (ok, Saturday), let’s sweep! | staying curious

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Six,

Yes, it’s Saturday – not Friday – the result of a long week spilling into Saturday morning. That happens! It was a good week – hope yours was too.

This week I’d like to share a conversation I had with a peer in our industry with respect to the power and importance of staying curious. 

On staying curious…what I notice is those that stay curious are successful. Those who stay curious stay relevant. To give a good example, I’ll again highlight Sol Vilarreal and his  incredible weekly habit in building his Civic Minute (weekly mailchip newsletter to his sphere). I asked Sol what a few of his favorite resources are in building his Civic Minute and staying curious…

(…and thank you Sol for your willingness to share!)

Most of Sol’s weekly real estate content comes from either The Seattle Times, Curbed Seattle, Seattle Bubble, the Puget Sound Business Journal.

Sol’s “Civic” content usually comes from:

The local section of the Seattle Times

Erica C. Barnett at The C is for Crank

Heidi Groover, Sydney Brownstone, and Steven Hsieh at The Stranger

Crosscut

Seattle Weekly (Sol’s found Twitter to be the best way to get their local politics articles)

Joel Connelly at the P-I

Publicola

And speaking to curiosity – sure interesting this week to follow Amazon’s reveal in their Top 20 cities still in the running for HQ2 – fascinating! The reveal here!

How might you stay curious in 2018? What habits will you create to stay curious? What will you read? What will you listen to?

That’s a wrap for this week! Next week, FWL will feature Episode #7 Double Down podcast – with David Daniel (Demco), Chip Painter (VP, Windermere Services) and Mark Hobbs (Eastlake assistant manager and the King of Standards of Practice. We’ll dive into our first legal bites of the year and set the table in a deeper dive into Standards of Practice. And oh, a bit on Zillow too!

Stay curious my friends,

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | 13,249,843 sq ft + the “science” + money in your pocket + computation of time (mlk)

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

Six,

Let’s jump right in and take a sweep of this week!  WRE Builder’s Breakfasts started back up again with keynote Matthew Gardner “speeching” (as he likes to say!) and yes, typically doing so in really cool socks. My favorite visual from his slides – this one. What do you notice? As he was speaking directly to both Seattle growth and unemployment rate he shared this graphic. I’d certainly say that this is a pictorial view of just that, growth and employment. Can you imagine how many jobs that will need to fill that Amazon square footage alone?! Had to share…

“The Science” | Windermere Stats updated

Click here for full reports | password: wrejanuary

…and a few digestible bites from the NWMLS statistical report:

NWMLS reports…
Within the Puget Sound region, King County registered the sharpest escalations at nearly 16 percent. Year-over-year prices jumped from $505,000 to $585,000.
 
For single family homes in King County, the hike was similar (about 15.5 percent), rising from $550,000 to $635,000 at year end.
 
The median home price in Seattle proper was up 14.2% from December of 2016 to December of 2017 to close the year at $725,000, below its peak for the year of $748,500 last July.
 
Condo prices surged 28 percent in King County over the past twelve months, from $315,000 to $402,000. During the same year-over-year period.
Custom Express
I was excited to read this week that we have improved pricing and quantities for several products within Custom Xpress.
You’ll find improved pricing and quantities for the following select products:
small and large sized postcards, 11×17 brochures, and 1-sided and 2-sided flyers. 
Here are the key changes:
Pricing has been reduced by 10 to 25 percent. Love that!
Required minimum order quantity for the select products has reduced from 50 to 25 pieces.
Additional quantity tiers have been expanded out to include deeper discounts on bulk orders.

Martin Luther King Day | Offices Closed this Monday.

Computation of Time

When computing time for the purchase and sale agreement, please regard Monday, January 15th as a legal holiday. Martin Luther King Day is a legal holiday under Washington law.

That’s a wrap for this week! Have a productive weekend in work + play – here to help – the ultimate goal. 206.227.7133 c – if you don’t yet have me plugged into your contacts!

In partnership,

Laura Smith, General Manager | Windermere Real Estate Co.

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Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood