
Fridays with Laura have of late landed on Sundays – it is what it is! Hello from somewhere above the ocean on a flight home after a week of Windermere owner planning meetings. To be shoulder to shoulder with my colleagues in planning is powerful. I will land in Seattle tonight with a clear plan broken down into both 90 days and weekly intentionality. I challenge you to join me with such focus.
This week I spent time with Windermere Economist, Jeff Tucker, and he referenced his look ahead towards 2025 as “cautiously optimistic.” I can report back that this was the overall sentiment across owners that gathered this week.
A few things with our eyes on a fresh new week ahead…
If you know me well, you know I focus on 90 day planning alongside designing one week at a time towards outputs that matter. If you are looking for an impactful 90 day planner – I’ve created & updated both a pdf fillable or print version – here.

To assist in critical thinking around your business as we accelerate towards 2025 – I found these stats summarized from the latest NAR Annual Profile of Home Buyers and Sellers very interesting:
- The typical home buyer reached a median age of 38 years old, the highest ever in 43 years of the report; Repeat buyers reached an all-time high of 61 years of age, also.
- More than 88% of all buyers used a real estate professional last year, a rate that has remained steady for the past five years.
- Less than 27% of buyers had children under the age of 18 at home last year, an all-time low in the report, as first-time buyers also dropped to 24% of all buyers.
- The average age of sellers was squarely Baby Boomer generation at 63, the highest in 40 years.
- The typical seller spent more than 10 years in their home before moving again, double the rate of twenty years ago when it jumped after the Financial Crisis.
- Less than 6% of sellers last year sold their home on their own, as FSBOs also hit an all-time low in the survey.

And, with my coaching hat on this week – here is a question to ponder: What fuels consistency?
In my humble opinion, the answer is: Purpose fuels consistency.
What “purpose” is fueling your “consistency”? And do you have a plan to design long-term success—defined by the one and only = you?
My purpose is to help people achieve long-term success while maintaining well-being and positive relationships. To assist in that “fuel,” this week I will be obtaining my recertification in high-performance coaching. This is an annual recertification. I have tremendous gratitude for being able to layer these concepts into our real estate industry. And while the naming of the coaching can be misinterpreted as a “rise and grind” culture; it’s not. Instead, it is about alignment, congruency, and becoming a “master of self” alongside the “master of your craft.” Key concepts here.
Ps, in 2025 you’ll notice my key HP coaching concepts will be included within Fridays with Laura content. Here is a 90-day sneak peek:
January will be focused on high-performance focal points > aka, discovering your focus, level of agency, and habits.
February will be focused on clarity > gaining immediate behavioral clarity and intentionality.
March will be focused on energy > gaining immediate improvements in energy & endurance you feel and generate each day.
That’s a wrap from the sky, on a plane, over the ocean, looking forward to seeing my family tonight and a big does of readiness for a fresh new week with clarity as my foundation. My blueprint is set in designing my next 90 days – join me?
And if you do not know where to start – begin here – and once complete, feel free to share with me if you’d appreciate further direction or focus. Here to help; the ultimate goal.
Have a great week! – Laura
