It’s Windermere Cup weekend! Here’s everything you need to know before you go: link here.

Seeing our brand woven across the University of Washington this week has been an incredible reminder of how special this event is. The Windermere Cup is the epitome of community and sport—celebrating the power of teamwork, tradition, and the beautiful waters of the Montlake Cut.

While parties and ticketed events are sold out, a springtime stroll down to the Cut is free and open to all. It’s a front-row seat to one of the most scenic and celebrated rowing events in the world—no wonder crews travel from across the globe to race here in our backyard – aka, “Rowtown, USA.”

“To be of championship caliber, a crew must have total confidence in each other, able to drive with abandon, confident that no man will get the full weight of the pull…. When you get the full rhythm in an eight, it’s pure pleasure to be in it. It’s not hard work when the rhythm comes—that “swing” as they call it. I’ve heard men shriek out in delight when the swing came into an eight; it’s a thing they’ll never forget as long as they live.”
— George Yeoman Pocock, The Boys in the Boat by Daniel James Brown

Come feel the rhythm. See you at the Cut! – Laura

PS: Throwback photo below from when I gave rowing a shot myself—hands down the hardest sport I’ve ever tried. Our company boat entered a fun race, and let’s just say by the finish line I had no idea where my oar went. Pretty sure I was just relieved to still be in the boat!