It’s Sunday, let’s sweep the week…

Friday was full thus a Sunday evening sweep to share content from last week and look ahead to next week; together. Of note, it is our week to each vote. Tuesday, November 8th.

Other headlines last week: Amazon freezes hiring, rate hikes & real estate firms tied to Wall Street don’t look so good in their earnings – many with continued staff cuts. How will this all play out for us? I will answer it this way: put focus solely on your client & the reason they are active in the market. That is the only market and game of chess that matters. Reduce the noise around the rest. There is always a market beyond the headlines.

Last week, broker Sol Villarreal shared a graph he put together – take a look at link here. Note: move your cursor along the trend lines to see data.

Sol’s commentary below…

The biggest thing that stood out to me was the durability of the seasonality trends in Seattle proper that I’ve observed in my 8 years in the business holding firm throughout the period starting in 2007 (before which the official NWMLS data didn’t break things down beyond King County as a whole) all the way through the Great Recession as well: home prices rise by whatever amount they’re going to rise the first half of the year, and they decline by whatever amount they’re going to decline in the back half of the year. Prices also took 4 ½ years to drop their full 30% from pre-recession peak to mid-recession trough, from $501k in August of 2007 to $350,500 in January of 2012, which I thought was interesting. It’s impossible to say what prices are going to do in the short-to-medium term future, just like it always is, but I think it does point to the fact that they’re very likely going to continue to follow seasonal trends, decreasing or remaining flat through the end of the year and then either increasing or staying flat the first 4-6 months of next year. I’ve talked to several buyers who are convinced that the bottom is dropping out of the market and prices are going to collapse in the next 6 months, and I just don’t think that’s a likely outcome at all.” – Sol Villarreal

Hey downtown Seattle! You are better off than this picture taken during the early shut down days. Curious what is actually going on y’all? The fabulous Tiffini Connell of West Coast Commercial Realty did a very nice job in a quick digestible recap on IG – link here. Ps, did you know we currently have the highest downtown residential population in Seattle’s history? Over 100,000 residents!

…and, Tiffini shared with me last week a pretty cool downtown recovery dashboard – check it out here!

Ok, welcome to Sunday evening everyone and the eve of a new week – a fresh start – a blank slate. I’ll leave you with this thought from James Clear’s (author of Atomic Habits) 3-2-1 blog post last week:

Your net productivity is the balance of the productive and unproductive forces in your life.

A great deal of time and energy is spent thinking about how to increase effort, but there is a lot to be gained by reducing friction.

A car will travel faster not only if you press the accelerator, but also if you remove the speed bumps.– James Clear

Have a great week everyone. Here to help. Just maybe I can help you remove a speed bump or two towards an even better net productivity…

Your fan, Laura

It’s Friday, let’s sweep! | No shame in…

Welcome to Friday evening! Thank goodness we had opportunity to find our umbrellas & rain jackets this week! And for those of us on the soccer sidelines this time of year we quickly we found our boots! Welcome to this Friday’s sweep.

We are getting more aquatinted with our new forms and I bet, better at speaking to compensation. One thing I noticed this week – listing agreements. What I want to say is this – we spent a lot of time educating on what led up to our forms changes and thus a lot of time in buyer agency & process. My advice this week is within the Listing Agreement – no shame in having a second set of eyes on your first listing agreement post forms changes – that math can throw you off the first time. Ask your manager/owner for a second look! After one, you’ll be good to go…

This week bringing in notes from guest blogger, manager Jordan Malloch.

Quick Bite with the four market numbers to know: 

Metro Seattle (140/380/385/390/700/701/705/710/715/720) Single Family

Active Listings (snapshot):

Today 1217

Last Week 1242

One Month Ago 1224

One Year Ago 663

New Listings (so far this month):

Today 725

Last Week 562

One Month Ago 955

One Year Ago 863

Pending Sales (so far this month):

Today 529

Last Week 406

One Month Ago 522

One Year Ago 842

Total Number of Closed Sales (so far this month):

Today 480

Last Week 341

One Month Ago 531

One Year Ago 863

What does it mean?

The current market continues to defy the rising interest rates with inventory levels decreasing week after week. It will be interesting to see what happens with rates as we head into and through the Fed meeting next week (November 2/3). In the September meeting, the change was already priced into mortgages and most lenders saw their rates drop in the short term. Median sold price is up 5.6%.

Ps, Speaking of interest rates, for those shopping with payment sensitivity – connect with your favorite Penrith mortgage consultant on their 2/1 buy down program. I had a family member purchase with success this month! Text me – 206.227.7133 – if you need a good contact there.

What else this week? Well, this squad above will play for the 8th grade CYO championship this weekend – that is where you’ll find me. Our @windermereco.seattle Instagram stories were on point with our Ballard office doing a disco boogie into raising $24,835 playing bingo & a fun “front porch” social contest got us ready for fall & the season of spook!

And, I had a birthday. I share a gifting message within a Glassybaby that was also on point (thank you! Diane Terry)…

This is your captain speaking, there’s turbulence ahead, please fasten your seatbelts, lower your tray table and light a candle if you need help returning to stillness in your center, press the call button, and a member of your crew will be happy to assist you.

Here to help, as a member of your crew – Laura (and yes, cake day was good!)

It’s Friday, let’s sweep! | a rally cap & a top 10

Welcome to it everyone, Friday and yes – for many of us we have baseball and our city on our mind! Mariners return home for a must win playoff game(s). Find your rally cap (or shoe) – we need it!

It’s been awhile since I published a Top 10 list in sweeping the week – so here goes – a little something for everyone (I hope) as I pen a bookend to the week.

Ps, if you enjoy this content – I have a favorwill you share with others within our industry? The more who read, the more new content & conversation comes my way – all equalling more to share with all of you. A sincere, thank you for being here.

Let’s roll…

(1) A client event done for you this weekend? Not too late to lace them up in person or virtually! The Windermere Home Run is this Sunday morning benefiting the Windermere Foundation. All right here!

(2) I discovered a podcast series this week – by one of very own – Edward Krigsman. The Power of Place – Stories of the Pacific Northwest. …”Tune in to Power of Place – Stories of the Pacific Northwest, an audio storybook hosted by Edward Krigsman honoring places that matter and the people who steward, protect or celebrate them. Whether you have just arrived or have spent a lifetime here, we hope you will find our podcast both entertaining and grounding.”

(3) A free app to help with your open houses? OpenHomePro

(4) A good read? 2021 is an Outlier, Not a Benchmark

(5) I encourage you (if you haven’t yet) to enroll in our “compensation conversation” classes (3 CEs) – if interested to better your understanding, process & confidence with your clients around just that – compensation conversations. Short of that – 6 & 7 below give you now resources:

(6) Discover a few more soundbites for incorporating Buyer Agency into your plan from a mic’d up session with Cassie Walker Johnson & Jeremey Johnson – Ep. 25 Double Down – How Buyers Hire You. (60 min.)

(7) The Power of Using Buyer Agency 100% of the time – Windermere’s Coaching Minute podcast (37 min)

(8) A quote that is carrying me into my 2023 planning sessions – “Make new things familiar and familiar things new” – hint hint: planning theme – stay tuned on that. In the immediate – how might you enroll this theme into your business? Start thinking about it! I know I am.

(9) Look for some fall fun campaigns brewing over on Instagram @windermereco.seattlegive us a follow – your excellent content too might find it’s way to be shared!

(10) Who can you give a high 5 to this week? Catch someone in excellence and share that with me @ – this stuff matters a lot!

Ok, rally cap on and all the while I hope this Top 10 has provided a little something for you.

That’s a wrap to this week – looking forward to next…


About last week, about last Friday night…

About last week brought about Homecoming, Symposium and the Windermere Foundation Gala. I’ve found myself grinning from ear to ear in reflection of all. I witnessed all the things you’d expect in a gathering of this sort; connecting, learning, unlearning all with hopes to inspire continued growth of our businesses and the people we surround ourselves within community.

As I shared with my partners, I will share with you all – a thank you and a nod to Windermere’s 50 years. This is epic. It has provided me a “sport” that lets me forever compete and build communities – all the while earning a living. I am grateful and share that with you – my Windermere family.

…and then came Friday night! About that gala! As we all await a final tally in dollars raised that evening, I give a toast to everyone – at the tables that night & beyond. While I was witness to absolutely indescribable magic that night, my mind wondered to that evening being the ultimate culmination of collective generosity that got us there. While you may or may not have attended the gala, you were fully at our “crowded table.” (chime in music lyrics below). The goal of $50M in our 50th year exists because of every single person who has called Windermere home and the clients & communities who have trusted us along the way…

To set this tremendous gratitude to music, thank you to my good pal Tanya Powell for sending this tune my way as we were putting final touches on last week. You were spot on, it was absolutely the “appropriate vibe” fo the week and carries me forward to our next 50 years…

Enjoy this week’s blog in reflection of last week to music – turn it up folks – right here.

“I want a house, with a crowded table…and a place, by the fire, for everyone”…

I’m grateful you are at my crowded table. Cheers to us. – Laura

Welcome to Friday, let’s sweep! | “Adjusting your sails”…

Last Sunday Morning, broker Kristin Munger and I poured ourselves our morning coffee from our respective kitchens and mic’d up yet again to deep dive into strategy in use of stats, as I quote Kristin, “adjust the sails for the (real estate market) wind now.” We take a few minutes to show you (step by step) how Kristin pulls reports within the NWMLS in educating her clients. We show you how different our micro markets are. We hope we put you in a place of greater confidence with your clients.

Our conversation goes 37 minutes – all right here – when you are ready to listen in!

All in, for you. All in, for us. – Laura

Ps, us three can’t wait to see you at Homecoming next week! Happy 50th anniversary Windermere. It is officially time to gather, celebrate and bring our curiosity across our network in learning – in the city where it all started – our hometown, Seattle.

Welcome to Friday, let’s sweep! | Industry, sneakers & school bells ring again!

I noticed lots of humans catching up on life this summer! Thank goodness. Fridays with Laura (aka, me) is super happy to be back writing. Indeed taking that “space in between” – that space between stimulus and response (a pause in writing) – promoted tremendous creativity and awareness for what is next; together. Let’s get started…

Industry wise there is no shortage on ways to prepare for statewide NWMLS Forms changes taking effect, Oct 3rd. As the attorneys on the “Battle of the Barristers” stated last week best – this isn’t so much a set of forms changes as industry changes. A few additional support tools to keep us preparing & learning…

Forms changes specific. Continued NWMLS learning sessions – virtual and live. See homepage on NWMLS for dates & registration.

Windermere coaching minute podcastThe power of using a buyer’s agency agreement 100% of the time – here.

Ep. 17 podcast with Laura & Greg Lewis.  “Discovering a process with Buyer Agency Agreements” here.

WA Realtors legal hotlineIndustry Evolution: Part 5, Buyer Broker Compensation – here.

Watch Windermere HUB for more interviews released soon with your peers…

…and as always, lean on your office meetings and engagement to really dive deep!

October 16th – save the date and find your sneakers! Sharing with you all a way to get involved in our Windermere Foundations 50 in 50 campaign – we are inching closer to the finish line!

About the Windermere Home Run

The Windermere Sand Point and Wedgwood offices have teamed up to put on the Home Run for all of us. This 5k fun run & walk and kids run will help continue driving much needed resources to support low-income and those facing housing insecurity within our community. All details here.

Lace them up, invite others (friends, family, clients) to lace up with you (live or virtual) & I’ll see you there!

If you haven’t yet followed @windermereco.seattle on IG – consider it! We’ll be launching more campaigns soon. And really, we want to follow you back & amplify your content where it makes sense. After the school bell rings this afternoon, check our IG for a fun back to school post spotlighting a few of our WinderKids! The SPS school strike is behind us, kids & teachers are back and we celebrate all of them today at the end of their big week! They inspire all of us to keep learning. Good luck this year, @windermereco.seattle is rooting for you all!

All inwith you. – Laura

August sweep! That space in between.

Welcome to August 2022 everyone! I’m watching metrics dwindle late summer in blog readership. I get it! Humans are catch up on life and summer provides a natural playground to do so. Instead of writing and hoping the words will land on the page as impact, I’ll join you. I will take August with that “space in between”…that space between stimulus and response; written like this in an equation…

S ( ) R

That space in between stimulus and response is golden – promoting creativity and awareness for what is next. Fridays with Laura will be back in September – for what is next…a very strong finish to 2022 and strategic planning for 2023 – with each of you.

Until then, if you need anything: 206.227.7133 c. – here to help, the ultimate goal.

Ps, if you haven’t followed @windermereco.seattle yet on IG – consider it! We’ll be launching more campaigns soon…

All in, with you. – Laura

It’s Friday, let’s sweep! | I am…

Welcome to it, Friday has arrived! I am going to challenge you to think differently today – specifically around your goals. Before I challenge you, I want you to conjure up a big goal. You know, one of those you think about and aren’t yet willing to say out loud. It might be business related. It might be personal. It might integrated in both. Take that goal and convert it to an I am statement.

I am ____________________ .

Ok, ready?! Here is an idea to help you arrive there. It is a newer theory rooted in the latest research findings on performance. A concept called “Goal Fusion.” Angela Duckworth (scientist, professor, researcher, and author) speaks to the the Seahawks following a recent practice around this topic: 3 minutes & 13 seconds right here on “Goal Fusion.”

Thank you to Kamila Kennedy for the image above and thank you Dina Harvey Jardine for the link above. You both have helped set an inspired coarse for me in the next several weeks of blog writing! Can’t wait to share what is on my mind in “thinking differently.” For today however, it is all about your “I am ____________” statement. Spend August with this concept as you integrate work & summer play into one. It’s a good time to think and prepare for the 2022 homestretch together. I’m right here with you.

Next week, I’ll be sharing my current theory on hospitality in our business. There is a real opportunity within right now and it costs you very little. Hint hint: surprise & delight

Have a wonderful weekend in work & play – All in, with you. – Laura

Ps, this morning’s early thoughts and sweep of this week brought to you by a few miles on my board. This is my kind of work/play integration…

It’s Monday, welcome to a new week!

As promised, Kristin & I brewed more coffee, mic’d up and discussed “now” systems, data, approach & conversations with clients. We hope this sets you in a good direction for the day(s) & week(s) ahead within a transitioning market.

Brew a cup & join us, right here. 🎤 (47 minutes)

Ps, I referenced the below idea – within this episode – give it a quick glance then dive right in. Remember, there is no one “right” way or system to approach what we do – the key is to discover yours.

…one idea to help promote a Seller pricing well vs aspirational

Deciding a list price can be difficult for sellers and listing brokers. Trying on a Denise Lones idea: 

• Pick the best comparable properties from the active competition.

• Print out listing detail redacting any pricing details. Number each property and write price (list price for active and pending and sold price for solds) on the back of the report. Then show seller the photos from each property and ask them to order the properties based on their opinion of price (lowest to highest).

• Then have seller state where they think their house fits.

• Flip over the reports and see how close they were.

And here is a challenge for you: Without the ability to use the word “shift” or “correction” when speaking of the current market environment with clients – what word(s) would you use? *drop your word(s) in the comment section! Our words to guide our clients matter.

Have a great week, here to help – the ultimate goal. – Laura

It’s Friday…mic’d up Sunday…

Kristin Munger and I will mic up this Sunday am and talk about test piloting the below Denise Lones strategy this week with Sellers

…one idea to help promote a Seller pricing welvs aspirational

Deciding a list price can be difficult for sellers and listing brokers. Trying on a Denise Lones idea: 

• Pick the best comparable properties from the active competition.

• Print out listing detail redacting any pricing details. Number each property and write price (list price for active and pending and sold price for solds) on the back of the report. Then show seller the photos from each property and ask them to order the properties based on their opinion of price (lowest to highest).

• Then have seller state where they think their house fits.

• Flip over the reports and see how close they were.

How did it go for Kristin this week in piloting this strategy (and other Seller conversations)? Tune in Sunday with a fresh cup of coffee…

And here is a challenge for you: Without the ability to use the word “shift” or “correction” when speaking of the current market environment with clients – what word(s) would you use? *drop your word(s) in the comment section! Our words to guide our clients matter.

More soon, welcome to a beautiful PNW Friday all! – Laura