It’s friday, let’s sweep! | 7-38-55% rule + price adjustment strategy + 4 questions + a pig

Welcome to Friday everyone! Lucky us, the sun is still out, leaves still on the trees and the colors oh so vibrant! Can you tell I love this time of year? I do!

A few of my favorite digestible bites from this week…

First up, a bite on communication…as taken from my favorite book thus far this year:

“UCLA psychology professor Albert Mehrabian created the 7-38-55 rule. That is, only 7% of a message is based on the words while 38% comes from the tone of voice and 55% from the speaker’s body language and face.”

How might this play out for you in even better communication? It goes along with one of Larry Kendall’s favorite pieces of advice when stakes are high, emotions also running high, solutions need to be found and when seeking the utmost clarity…”have you spoken with them live?” And I’ll add onto this statement…have you gone to see them face to face?

A bite from broker Shawn Aider from Premier Breakfast this week…on price adjustments:

We are certainly in a market whereas many of you will need to dust off your price adjustment tools. And for many of you, you haven’t yet needed such a tool! Shawna’s tip this week at Premier was a suggestion to include price adjustment strategy prior to bringing a home to the market. Make this discussion exactly that = a strategy = one that you and your Seller have already ironed out as a normal part of the process! This angle will take the confrontational optic out of the conversation – and instead bring you and your Seller back to the planning you’ve already set forth. This becomes a proactive vs reactive planning tool. Pricing will be a moving target – plan for it! Go there, talk about it…face to face!

This week I was also reminded of a powerful set of statements…especially as we begin looking at a very natural business planning time of year. Heck, these four elements could be your entire business plan!

“You could do more of what brings greater value. You could do less of what brings lesser value. You could start to do new things. You could stop doing new things.” – Brian Tracy

Another way to look at this…

“Knowing what I know, if I weren’t already doing this – would I start it up again today?”

Ps, three more Double Down podcasts by end of year – coming soon! Can’t wait to get mic’d up – plenty of content to share in both Doubling Down in your ideas worth spreading and in legal digestible bites! #WeAreWindermere  #ExcellenceBreedsExcellence

…and oh, this is what happens when mom goes out of town on a business trip (aka, me) and comes home to find out we are babysitting a pig this weekend! What?!? Good luck, to me.

In partnership with you, here to help – the ultimate goal!

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

One thought on “It’s friday, let’s sweep! | 7-38-55% rule + price adjustment strategy + 4 questions + a pig

  1. Sand Point Office says:

    Love the pig!

    Beth Lagerberg | Broker Support

    Seattle – Sand Point Office
    5424 Sand Point Way NE
    Seattle, WA 98105
    MAIN 206-524-1100
    FAX 206-526-7614


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