After hours and hours [and even more hours] of thinking thru and discussing with many of you the upcoming NWMLS Rule changes around SOCs, what bubbles up to the top for me is to focus our attention back to helping brokers have, develop and refine your process in working with Buyers. Those that have a dialed in and repeatable process will have continued success.
A few digestible bites in the why to have a process:
Process gives you [and your Buyers] confidence.
Confused buyers don’t buy, they think about it.
Consistency with your process is a tool that can drive others to refer to you. People tend to refer if they are 100% confident they will be given the same experience.
A process provides you sanity when you are busy.
This week I mic’d several people up on my podcast focused on these 3 topics: (1) Antitrust Lawsuit (2) NWMLS Modernization of Selling Office Commission Rules (3) Buyer Agency Agreements
*These episodes are currently into the editing stage and I’ll release throughout September – strategically pre-October 1st NWMLS SOC rules changes.*
Today however, I’d like to roll back time & re-share Episode #5, Buyer Savvy Strategies. It is worth a listen if you’d like to examine your Buyer process. My suggestion on where to refine your craft is at Buyer intake – the early stages of your process. As always, guide your clients with a heart of a teacher.
Do you have a process? If so, where might you refine it?
Not sure where to start? Looking for a Windermere ProDev class to build & refine your Buyer Savvy Strategies class? Opportunity is here. This clock hour class has been refined to meet the demands of the market. Click for details here.
All in, for you.