It’s Friday, let’s sweep! | “bad press sells” | ps, got word swag?

Welcome to Friday! It’s hot out – we can all agree on that! Now, can we all agree there is a shift in the market beyond seasonal? Well, let’s dive in. After looking at our July “science” + reading the most recent July 27th Seattle Times article – we thought it was time to have our Chief Economist, Matthew Gardner weigh in on a few talking points. Both the below commentary and a full recap/reports for our July 2018 are ready for you to digest here.
Before diving into the below, worth reading or re-reading the Seattle Times article here and then launching into Mr. Gardner’s “stream of consciousness” below…
“Firstly, it is a remarkable piece of “fluff” and, quite frankly, nothing more than scaremongering. Why do I say this? Let’s look at some of the quotes –
1. “Homes that should have vanished in days were sitting on the market for weeks”
So a market where homes are no going pending in days is a bad thing? I would hardly suggest that this is troublesome. In King County, homes took an average of 15 days to sell – exactly the same as seen a year ago and 4 days less than seen 2 years ago.
2. “There was a three-bedroom fixer-upper just north of the city going for $550,000, down from more than $600,000.”
Oh woe is me……..!  Now, there is something that should be said and that is the issue of perception.  Sellers are starting to have unrealistic expectations regarding the value of their own homes.  As I said on stage at Inman last week, brokers have a far better grasp as to how much a home is worth. If a seller disagrees then they may well feel that they have lost money but let’s be serious, they haven’t as their valuation is perception, not reality.
3. “Buyers are getting squeezed by rising mortgage rates and by prices climbing about twice as fast as incomes, and there’s only so far they can stretch.”
Now this is, in part correct.  Prices are climbing at unsustainable rates (as I have said for quite some time) and that does concern me; however, mortgage rates are still remarkably low and I do not see any negative connotations when it comes to rates until they get above 5% (and we have a way to go to get there).
4. “Inventory, which plunged for years, has begun to grow again as buyers move to the sidelines, sapping the fuel for surging home values.”
GREAT!!!!!  We need inventory and this is likely to cool price growth which I am all in favor of!
5. “Prices for existing homes climbed 6.4 percent in May, the smallest year-over-year gain since early 2017, and have gained the least over three months since 2012.”
But not here! In King County, Y/Y median prices are up by 9.8% and average prices up by 11.9%.  As I allude to above, this is unsustainable and I WANT it to slow down – I just don’t see it any time soon.
6. “Home prices are plateauing,” said Ed Stansfield, chief property economist at Capital Economics Ltd. in London. “People are saying: Let’s just bide our time, there’s no great rush. If we wait six or nine months we’re not going to lose out on getting a foot on the ladder.”
Never trust an analyst from the UK!!  (Just joking!)  I do see would be buyers having a little more breathing room as inventories rise and, again, that is a good thing.
7. “Some of the most expensive markets, where sales are falling under the weight of prices, are now seeing substantial increases in supply, according to Redfin. In San Jose, California, inventory was up 12 percent in June from a year earlier. It rose 24 percent in Seattle and 32 percent in Portland, Oregon.”
The jump in supply was noticeable with single family listings in King County up 43% Y/Y but let’s look at the longer term trend. With 3,718 listings on the market, we are still way below the long-term average. In fact, the average number of single family homes for sale in King County in the month of June averaged 6,265 between 1999 and now.  Inventory is up but still way lower than the level needed to meet the needs of new household formations.
To conclude, bad press sells.  We are not in a balanced market and I hope that price growth slows to a sustainable level; however, I do not see that happening yet.  New construction activity is at woefully low levels and unlikely to improve soon which will continue to put upward price pressure on the resale market. Am I worried? Quite honestly, no I am not. Prices are too high, I admit that, but I expect growth to continue to slow through this year and into 2019 and we will not see any significant period of downward price pressure.  Remember that long-term price growth has averaged around 6% – 6.5% and that is where we will end up but not for at least another 18-months. I  hope that this makes sense (it’s more a stream of consciousness than a prepared commentary) but I would be happy to answer any questions you may have.” – Matthew Gardner | Chief Economist

That’s a wrap for this week – here to help – give me a shout if you need anything – the ultimate goal. If you are looking for the password for windermerestatstext me, 206.227.7133!

Ps, looking for a cool app to write on your pictures – like I did above?  I’m loving Word Swag! Add it to your social media playbook!

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | Top 10

Welcome to Friday! Did anyone else appreciate waking to a bit of cool + wet outside? I did. Now, absolutely fine to warm back up in prep for our dog days of summer ahead of us!

My top 10 is back for this week’s sweep!

Let’s go…a little something for everyone. At a glance: CNBC article + Millennials + digital rebranded items + Seattle Art Fair [20% discount] + a mic dropped + jury trial + pool party + beer for homelessness.

1. CNBC article summarizing what we’ve been speaking to for many months – all in one place. Thank you broker, Cisca Wery for putting this in front of me this am!

“It’s not necessarily the decline in currency [China], it is the increasing restrictions on getting money out.”

“I’m not telling you there is going to be a crash in prices, but do I think there is going to be a drop in rate of increase? Yes.”

Full article here.

2. Now is a good time to welcome Millennials to your real estate practice. These 6 minutes + 55 seconds are worth watching. Yes, Millennials too want you to bring the “heart of a teacher” to your value perspective. Full video here.

3. Digital “guides” Rebranded! The “digital” versions of both our Guide to Buying a Home and Guide to Selling a Home are now available – they look fantastic. WORC > search bar “Guide to” > hit “documents tab” = you’ll find the goods there!

4. 2018 Seattle Art Fair opened last night! Still looking for tickets for you or your people? Let me know! Windermere Real Estate is proud to be the exclusive real estate sponsor and has access to 20% off tickets. Daily talks, special projects and performances, in addition to the over 100 participating galleries from around the world. For more information, visit www.SeattleArtFair.com. *ping me for the 20% off link – if interested! [206.227.7133]

5. Mic dropped. No, this isn’t about Windermere vs Compass. This is “An Open Letter to Compass From a CEO” and specifically in regards to knowing the facts and speaking to truth. Mic dropped here.

6. You’ve been asking. For those of you interested – more on the history of Windermere’s court battle that ended in the “W” column last week – a jury trial win. Frankly, I’m simply pleased this is behind everyone. More history here.

7. PSBJ also reported on “Windermere wins legal fight with former brokers Bennion and Deville” – PSBJ is a pay to play news vehicle. If you want me to forward you this article – just ask. I’ll place in your inbox.

8. Pool party in October? If you are going to WRE Symposium in October – please join OB, Jill and I Monday night! Manager Michael Nelson will open his Palm Springs home to the brokers within our six offices that Monday evening [October 15th] after our classes. Still needed to book your trip? – details here.

*ps, I’m teaching in Session 1 – come obtain 3 clock hours talking Buyer Savvy Strategies!*

9. Are you asking [for reviews]? Just Do It. – again thank you Nike. I am.

In the spirit of asking for reviews and leading by [hopeful] example, I am going to practice what I am preaching.  The business of managing offices, growing our company, being in partnership with you and representing Windermere would also be enhanced by getting professional reviews from each of you! I am hopeful you know thru my actions that I greatly value the business and personal relationships I have with each of you. And yes, there are many of you I still hope for more “reps” with long-term. If you have found my support to be helpful, inspiring or perhaps even fun, please consider going to my LinkedIn profile and giving me a 5 star review:

I’ve made it easy – click here + thank you!

10. I think my husband Chad has been awaiting his shining moment in making the FWL blog content! Today is his day. Yes, Windermere Real Estate and the Windermere Foundation have banded together to fight homelessness with Pearl Jam’s The Home Show. This morning Chad found another neighbor banding together to fight homelessness = Georgetown Brewing Co.  PearlJam.com/TheHomeShows


Today’s hand model did an epic job today – well done, Chad! That’s a wrap for this week – here to help – give me a shout if you need anything – the ultimate goal.

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | Are you asking?

To ask or not to ask [for reviews], that is the question…

Over and over you’re bombarded with advice that tells you to get out there, go grovel and beg for that review. Your business needs it. You deserve it. So, taking Nike’s slogan once again: Just Do It! If you’re like most people, you dislike asking. And you know what? That’s a healthy response. You should not love groveling – it’s the wrong way to ask for a review from a customer.

Begging ruins relationships with customers. What happens when someone begs us to do something we don’t want to do? It hurts the relationship. It creates negative feelings – bitterness, resentment, loss of respect – feelings that weren’t there before. It takes away from the goodness of the relationship that already exists. The relationship is permanently changed.

Asking a client for a review is done best by using a few keys:

1. Make it reciprocal. Ask them first, “How are you settling into your new home? Is there anything you need from me now that the transaction has closed?” Continuing to care for them after you’ve been paid shows them you are still their trusted advisor and friend.

2. Use a template. Starting from scratch on every request is daunting, but a form letter is too cold. Use your template as a starting point and edit small things to personalize the request. Be sure to individualize the messaging on some level.

3. Be specific. “If you found my services helpful, please consider giving me a 5-star review on Zillow at this link: [provide your direct link here]” There’s an old southern term that comes to mind here. You have to name it to claim it. Ask for the highest review. Believe it or not, it immediately takes the pressure off of your client to craft something huge. The idea that they just click on 5 stars and say something nice sounds much easier than a vague request.

4. Make it easy. Navigate to your reviews page [Zillow or LinkedIn], click the review button and then copy that link to your request. Don’t send them on a wild goose chase and make them search you out.

Just Do It. – again, thank you Nike.

In the spirit of asking for reviews and leading by [hopeful] example, I am going to practice what I am preaching.  The business of managing offices, growing our company, being in partnership with you and representing Windermere would also be enhanced by getting professional reviews from each of you! I am hopeful you know thru my actions that I greatly value the business and personal relationships I have with each of you. And yes, there are many of you I still hope for more “reps” with long-term. If you have found my support to be helpful, inspiring or perhaps even fun, please consider going to my LinkedIn profile and giving me a 5 star review:

I’ve made it easy – click here.

Ps, if you’d like a bit more direction in getting your review process set up – feel free to leverage support at our Tune Up team > tuneup@windermere.com

Have a fantastic last weekend of July weekend in summer work + play!  Here to help – the ultimate goal. Headed up to meet my mini-sailors on Whidbey – headed for the open waters to beat the heat!

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | rooted in community X 3

Welcome to Friday, let’s take a quick sweep of three sponsorship + event happenings upcoming! Windermere’s sponsorship hits on three distinct platforms – art, summer fun and homelessness –  are all rooted in community. Feel free to leverage these events and messaging as you deem fit. Great social media playbook content!

Seattle Art Fair | August 2-5

Windermere Real Estate is proud to be the exclusive real estate sponsor of the 2018 Seattle Art Fair! From August 2-5, the Seattle Art Fair will host daily talks, special projects and performances, in addition to the over 100 participating galleries from around the world. For more information, visit www.SeattleArtFair.com.

Your office has a link for you and 20% off tickets! Ping your office – or me – for more information. I have a handful of General Admission complimentary one-day passes. Our six offices are gauging interest now. First come first serve on these hot items.

Summer Splash At Green Lake

Pure summer fun + free fun for all! Details here!

Windermere + Pearl Jam Home Shows Announcement

Let’s get super clear first though, no –  I do not have Pearl Jam tickets for you – I too wish!!!

What I do know thus far…our Foundation dollars are hard at work…

Windermere Real Estate and the Windermere Foundation are banding together to fight homelessness with Pearl Jam and our community. It’s going to take all of us coming together to solve this crisis and help our neighbors. PearlJam.com/TheHomeShows

Interested to know more about what Pearl Jam is up to? Video here.

So there you have it. We are rooted in community once again – 3 different ways – fun to share!

Have a fantastic July weekend in summer work + play, here to help – the ultimate goal.

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

 

 

It’s Friday, let’s sweep! | #’s we should know

Welcome to Friday! Let’s not only wrap up this week, let’s wrap up June 2018. I’ve put together our June 2018 Monthly Talking Points. Ready to digest!
Looking for the pdf report to follow along? Click here: www.windermerestats.com | *text me if you do not have the password [c. 206.227.7133]
JUNE 2018 MONTHLY TALKING POINTS
Seattle (based on Residential and Condominium report):
Inventory rose to its highest level since the spring of 2014 (May 2014 or 42 months). At the end of June 2018 there were 1,246 Seattle single family and condominium homes for sale, up 73.54% from the same time a year ago (718 June 2017).
(historical data, page 8)
Pending Sales for the month of June 2018 were 1,118 down 13.95% from 1,274 in June 2017 (page 8).
Both of these statistics indicate a shift in the market, but we are a far way away from a buyer’s market as evidenced by:
* Median closed sales price is up 8% from a year ago (page 1)
* 53% of properties that sold, sold for more than the asking price (page 3)
* 79.2% of the properties that sold had 15 days or fewer on the market (DOM) (page 5)
* Months’ Supply of inventory is 1.1 (page 1) 
Part of the shift is seasonally. It takes sellers longer to prepare their homes for sale, than it takes buyers to become buyers. The result is higher demand relative to supply early in the year, easing in the second half of the year. The current trends are beyond seasonality and are the result of more sellers coming on the market. Specifically, in the three months ended June 30, 2018 (April, May, June 2018) there were 4,183 new listings taken compared to 3,870 for the same period in 2017. That is an additional 313 listings. (historical data, page 8)
The seasonal trends can be seen on the page below that shows the percentage of sold properties that sold for more than the list price. The percentage rises Jan through April and then decreases and flattens out for the remainder of the year.

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

#WeAreWindermere

 

It’s Friday, let’s sweep! | hoopfest + popsicles

Hello Friday, hello everyone!

Fridays with Laura is taking a day off. I’m off to Spokane this morning with these four girls as it’s Hoopfest time on the blacktop! Headed to the largest 3on3 outdoor basketball tournament on Earth. That means over 6,000 teams, 3,000 volunteers, 225,000 fans and 450 courts spanning 45 city blocks! Good luck to the “Dunkers” + their coach (gulp, me)!

…and on another summer note, a shout out to this local popsicle cool spot in Wallingford – Seattle Pops. I made the trip this week to pick up some gift cards! A little different twist for summer vs. picking up coffee cards for quick thank you gifts and the like. I highly recommend!#BeDifferent

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

#WeAreWindermere

It’s Friday, let’s sweep! | a tale from the trenches

 

Welcome to Friday everyone! Summer has just about officially arrived and this past week felt as if it came early. Schools out for many kids + families [and don’t forget the awesome teachers!] and many more will jump into summer break today. Road trips planned. Calendars filled with a different pace. Grills + patio furniture cleaned awaiting spontaneous fun. Our city has been showing it’s best self this week as these long sun-filled, light late days allows even more space for us work, play, pause and repeat.

What did I do with my time this week? So glad you asked…

I started this week at Northgate’s office meeting [thank you for the awesome engaged meeting!], connected up with a mother/daughter dynamic mortgage duo, participated in our Regional Marketing board meeting [exciting stuff is happening], began prep for an NWMLS arbitration [which we are on the wrong side of], started filling 8 seats in our Summer Splash Corporate Regatta boat…ok, ok, ok – let’s get to the heart of the matter…

I jumped into the real estate market as a Buyer. My family went through an entire HGTV love it or list it episode in 7 days – minus the part where our current home gets a full makeover [yet] and tv crews capture the whole thing. We had no intentions of doing this. A single home caught our attention. We got to experience and feel it all. And I got to put my **Buyer Savvy Strategies clock hour class to the test – in this market – with my family as the case study.

We went for it, we did it all…

Reviewed everything. Asked questions.

Obsessively went to the home each day, different times of the day to experience it all.

Walked the streets, met the neighbors.

Waived it all.

*Fully approved bridge loan within no time!

# of offers grew as offer review date approached.

The environment building to a very competitive scenario.

We deployed the single most important Buyer Savvy Strategy – we asked ourselves my favorite two questions when counseling Buyers,  when coaching Brokers and this week, asked ourselves…

“If you get the home for this price + these terms, are you happy?”

“If you don’t get the home, are you happy?” [meaning is this your best foot forward]

As we delivered our offer, the answer was an astounding “yes” to both. And when we learned that we wouldn’t be moving, our summer plans are unchanged and that we would “love it vs list it” with respect to our current home = we are happy.

We had an opportunity to win the day. We were given that opportunity. Knowing how much is enough is crucial when given such opportunity. We had taken the time to understand this as a family prior to delivering our offer. The answer became easy when given the opportunity to win the day…

The end of our “love it or list it” episode ended in “love it.” We didn’t win the day in going for the new home. We fell back in love with our current home. The process was good for us. And no, we are not in the market for a new home! It was one special home that received this much attention  from us. It is a home deeply rooted in soul, as is ours. What a week! Grateful I knew the process. It allowed me to stay calm, work, play, pause, reflect and repeat each day this week enjoying these long beautiful almost summer days.

*ps, If you do not have the Windermere Bridge Loan in your toolbox, add it now. It makes sense with the equity position people have in their homes. This is a unique tool to you and benefit to your clients working with Windermere.

**pps, I’m next teaching my next Buyer Savvy Strategies class at Windermere Symposium with co-teachers Kristen Munger and Greg Lewis. Certainly I now have my own relevant stories + content to share at this next class! I felt it. I experienced it. And won – in our own special way.

Come play with me in sunny Coachella Valley – October 15th + 16th – register here!

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! | Top Ten, this week.

 

Welcome to Friday everyone! This week I am bringing back a “Top Ten” list of what I’m seeing + hearing in our local real estate market. The theme this week is to set expectations, re-set expectations and yes, continue to set expectations each week with your clients. There are subtleties right now to our market that will be helpful to share in order to help our clients pivot at each step and find success. The complete recap of our May 2018 can be found here.

*Password changes monthly. Need it? Ask your manager or text me – 206.227.7133*

Our most dynamic office meetings continue to be those to which we dive even deeper into these Top Ten list soundbites and what you’ve noticed. Continue to bring your stories, discover the weekly pulse and we’ll all benefit. The education we bring collectively to the market is a point of difference that sets us and you apart.

Interesting times in real estate in Seattle. This week’s Top Ten represents data thru May 2018 for all of Metro Seattle [Residential and Condominiums].

1. Is the market shifting? It is too early to call and the Seattle real estate statistics show demand still far exceeding supply, however still low, there has been a significant increase in inventory.

2. Number of properties for sale is increasing. It’s all the buzz – everyone can tell with more signs in the yards! Real estate is a social conversation. Heading into summer you’ll be asked plenty, “how is the market?” How you respond in those first 30 seconds will put you in a trusted expert category or not. Hint hint: my favorite response [very Socratic] – “good question, which market specifically?” This gets them talking and you have a chance to pick up on the subtle in why they are asking = allowing for you to better answer the question. Hint hint in what not to say: “I’m so busy!

3. Seattle had 936 active properties for sale and was the highest number in the past 23 months or since June 2016.

4. Active inventory is up 268 properties or 40% compared to a year ago (May 2018 = 936 vs May 2017 = 668)

5. The increased inventory means Sellers and listing brokers will need to consider active competition. It’s been a long while since active competition was a true talking point when sharing a market analysis. Sellers need to understand what this means to them – an important subtlety to their strategic plan.

6.  Condition, marketing and pricing will be more important with rising inventory.

7. Statistics continue to indicate more demand than supply: Less than one month’s supply of inventory. 0.8 May 2018 vs 0.5 May 2017 vs 0.6 May 2016 vs 0.7 May 2015.

8. Sales prices on closed May sales are up 17% to $759,000 vs $650,000 May 2017. With the market shifting with increased competition it doesn’t mean prices are going down. What it does mean is that the rate to which prices may increase in the near future may slow down. Time will tell however our vernacular here in talking with clients is crucial.

9. 59% of houses sold over list price compared to 66% in April 2018 and 67% in May 2017. Stating the obvious here – that means 41% of houses did not sell over list price! See where I’m going with this? Selling at list price, below list price and selling with a price adjustment is alive and well in our market.

10. Brokers may need to re-set expectations in addressing market time and strategy if they have been working with Sellers for awhile in getting ready to bring their home to market. Educate, educate, educate = success for all.

Again, our May 2018 [plus historical data that takes you all the way back to 2008] full color client facing reports can be found right here – digest it!  It will set you apart.

Stay curious my friends and have a fantastic Father’s Day weekend in productive work + play!

#WeAreWindermere

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep [literally]! | CSD 2018

Welcome to Friday! Our “sweep” is literal today being we all take to our neighborhoods and focus on giving back. Our work within our communities reaches far far beyond Community Service Day yet there is something very special about this day, each year.

Recently many of you filled out a three question survey delivered to us from Windermere Services. The third party company that is working with us on the findings has already shared one finding that is absolutely clear: Windermere as a Company has a soul. I’ll be very interested to hear all results yet this one will be hard to top. Today is a good example of the soul that lives throughout our Windermere Brand. Enjoy it, together. See you out there!

#WeAreWindermere

#Community

#OfficesClosedToday

#NeighboodsOpen

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

It’s Friday, let’s sweep! || Top Ten, this week | Memorial Day | tl;dr

Welcome to another Friday together! Before I rattle off another Top Ten list from this week – a few housekeeping items as we approach Memorial Day weekend!

Our offices will close at 3pm today so our broker care support can too get a jump start on the Memorial Day early! Saturday & Sunday we are open regular weekend hours to support you. Monday Closed.

Memorial Day + Computation of Time

When computing time for your purchase and sale agreements, regard this Monday, May 28th as a legal holiday. Memorial Day is a legal holiday under Washington law.

Ok, let’s sweep this week and digest what we can together before we jump into the weekend! I had great feedback last week in providing a Top Ten list in what I’ve noticed. I’m hitting repeat on this approach today – yet with a refreshed list. This Top Ten reflects my week in a 3 hour class on “When Generations Connect” + 3 hour class on “Leadership thru Diversity + and our Windermere Luxury Breakfast focusing on “The Rise of The New Aristocracy” white paper that Luxury Portfolio delivers twice yearly. ***ps, if you’d like a copy of the entire white paper – ping me, I’ll get it to you. It was a great read – and even better discussion

  1. Baby boomers. What is our top strategy in working with them? Baby boomers: 1946-1964 – 80 million boomers. Strategy: Step up your professional pride with boomers. How you “show up” matters.  Example – Mark Zukerberg [CEO of Facebook] appearance on tv interview in flip flops wouldn’t cut it in “professional pride” – although notice he was suited in his testimonies before the Senate.
  2. Generation X.  Generation X: 1965-1979 – 60 million. Strategy: Be a partner in their process. Be a resource not a salesperson. Embrace their inherent skepticism via transparence along the entire process.
  3. Millennials. What is our top strategy in working with Millennials? Millennials: 1980-1995 – 82+ million! Strategy: Customize the experience. Start in understanding their “why” and then “design” the process with them.
  4. 92% of Millennials rely on referrals when making purchasing decisions. In 2018 48% of Millennials were referred to their agent compared to 38% of Gen Xers – and less for older.
  5. There is another Generation coming into our marketplace in the near future: Generation Edge [called many things to date – Gen Edge only one thus far!], 1996-2010 – 61 million. These people want to feel connected, are tech innate, resourceful, competitive and resilient.
  6. LeadingRE: Leading Real Estate Companies of the World. This is an invitation-only membership into the Largest global networks of locally branded, independent brokerages. You are a member by being within our Company. *Be sure you can speak to this in working with Sellers and winning their business. Need help? Ask a Premier director or me. We can give you a crash course quickly as needed!
  7. In 2017, personal wealth in the U.S. grew by $8.5 trillion, followed by China with $1.7 trillion growth. The world of wealth continues to grow at breakneck speeds.
  8. Luxury Portfolio’s 2018 white paper, “The Rise of the New Aristocracy” speaks to this group “being aged 25-49, encompassing both Millennials and the younger portion of Generation X. They coined the term “New Aristocracy” because this group is unlike any American generation before. They will ultimately be larger in number and greater in economic power than the wealthy in the gilded age of the Rockefellers.”
  9. “What does “The New Aristocracy” mean for real estate? Younger buyers who have grown up with wealth have greater exposure to luxury, are more educated and aware of their likes and dislikes. They know brands, they demand quality and they are familiar with real estate.” Solution in working with this group: My humble opinion, I’d suggest strategies 1-4 above are all relevant and they will be asking those they trust [parents] for referrals in who to work with in real estate.
  10. tl;dr [*leave a comment in the comment box if you know what this is – it blew my mind this week! Prizes for the first 5 to get it right] Hint hint: this may have applied to this FWL blog post!

Stay curious my friends and have a fantastic Memorial Day weekend in work + play!

Laura Smith, Co-owner | Windermere Real Estate Co.

Ballard + Eastlake + Madison Park + Northgate + Sand Point + Wedgwood

#WeAreWindermere